The YouTube Top 1000 Producers

THE TOP 1000 YOUTUBE CHANNELS A LOOK AT THE NEW PREMIUM IN ONLINE VIDEO YouTube has over 1 million content partners accepting advertising. The graphic below offers some statistics surrounding the Top 1000 YouTube Channels as measured by OpenSlate. This measurement focuses on value to advertisers and incorporates quantitative measures of Engagement, Consistency and Influence. 11,300,000,000 30,000 462,000,000 MONTHLY VIEWS MONTHLY VIDEOS SUBSCRIBERS A 20% NUMBER OF CHANNELS BY CATEGORY 250 MUSIC 202 GAMING 136 COMEDY 132 ENTERTAINMENT 14% 71 HOWTO & STYLE 25% 56 PEOPLE & BLOGS SHOWS 54 TOP 1000 25 FILM & ANIMATION 21 SCIENCE TECH 18 SPORTS 13% 13 NEWS & POLITICS EDUCATION TRAVEL & EVENTS PETS & ANIMALS 4 AUTOS & VEHICLES *1% NONPROFITS & ACTIVISM A CLOSER LOOK AT “HOWTO & STYLE" YouTube's taxonomy Technology & Computing 3% Hobbies 4% often doesn't Health & Fitness 4% I 4% tell the whole story Other 23 of the first 100 YouTube 6% funded channels are in Food & Drink Fashion 14% the top 1000 Beauty 64% 23 100 You Tube The Music category In The Last 30 Days The Top 1000 Channels: makes up 25% of the Top 1000, but the Gaming 30,000 VIDEOS PUBLISHED category accounts for 27% of the minutes produced MINUTES (173 DAYS) O 250KσBNΕΙΤΑΝΝΝ TOTALING OF ENTERTAINMENT each month 11.3BOVIEWS 27% GENERATING GAMING 250,000 MINUTES HIGH QUALITY, HARD TO FIND The Top 1000 upload just 5.5 of the 4320 minutes of content loaded on to YouTube each minute. In the Last 30 Days, the Top 1000's Subscribers Generated More Than 87 Million Social Interactions on YouTube: 25,000,0000 COMMENTS For every 1 minute of video the Top 1000 upload, 350 social interactions are VIDEOS MARKED FAVORITE 6/,500,000 TIMES generated 55,000,000* RATINGS LEFT ENGAGED BEYOND YOUTUBE 1 The Top 1000's reach extends across social networks, creating an extended loop of influence The Top 1000 Channels have a broad social following: A B2,500,000,000 The AVERAGE Over 2.5 Billion "Likes" on their official Facebook pages YouTube 1000 channel generates 44,000 social 624,000,000 624 Million Twitter Followers interactions on Social Media Stats - Facebook each week Average Top 1000 Vs A Popular Cable Show O AVERAGE YouTube Top 1000 Official "Breaking Bad" Facebook "Talking About" Last 7 Days Twitter Followers Facebook "Likes" $23,000 The average Top 1000 Channel recieves $23,000 net each month from YouTube ad revenue Sources: OpenSlate research | YouTube API data, PR stats | Facebook Graph API | Twitter API OCTOBER 2012 | For more info and data visit www.openslatestudios.com OpenSlate Outrigger Media | 460 West 34th Street | New York, NY 10001 | 212-660-2422 © 2012 Outrigger Media 625,000 170,307 2,600,000 1,000,000 PARTNER CHANNELS 3,575,906 000'S 57,321