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Word of Mouth & Influence Marketing

why you should consider WORD OF MOUTH as an online marketing strategy word of mouth The portion of the marketing budget allocated to blogs & social media marketing budget has doubled $3B forecast in US $2,5B $2,2B $1,98 $1,7B 9%) 17% $1,5B 2009 2011 2008 2009 2010 2011 2012 2013 on social media people spend per week... who has more influence on your purchasing behavior 1,8h .............. shopping 26% BLOGGERS 2,3h browsing 35% RETAILERS 2,7h 38% BRANDS news 2,9 39% ONLINE FRIENDS gaming 51% EXPERTS ............. multimedia 4,4 55% FRIENDS email 4,6 55% PEOPLE LIKE YOU social 20% to 50% of all purchasing 82% say their decisions come from word of mouth purchase decisions have been directly Influence marketing focuses on key individuals (influencers) influenced by reviews *of those who read reviews rather than the whole market. It aims to build a strategy around influence marketing those people who have a great influence over potential clients. Are you more likely to buy since becoming a fan / follower? 43% 43% Confirmed Changed my opinion about which product to buy Did not 51% original purchase purchase too confused 67% after reading intention Are you more likely to recommend 1 minute ONLINE IS SPENT ....................... since becoming a fan / follower? out of ON FACEBOOK 60% 49% CONSUMERS SHARE CONTENT AT LEAST 79% ONCE A WEEK SOURCES : Nielsen, Gartner, McKinsey. Emarketer, PQ Media, Deloitte www.CAPSEO.COM designed by CAP EO

Word of Mouth & Influence Marketing

shared by Capseo on Aug 18
Interesting to see who is influencing by who and on which channels.




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