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Women and Social Media

WOMEN IN SOCIAL MEDIA digg digg hi5 hi5 his his hi5 56% in 48% Forty-two million women in the US (roughly 53% of adult female population) routinely participate in social media--at least on an weekly basis. 56% 48% TAGGED 56% Y! 46% 55% SU 46% * NING 55% 45% digg 44% 51% Flowtown. Women Men You Tube 50% hi5 39% PARTICIPATION BY ACTIVE U.S. WOMEN IN SOCIAL MEDIA BY AGE GROUP Millenials (18-26) Gen Xers (27-43) Baby Boomers (44-62) Matures (63-77) 73% 62% 46% 30% % that participate in social media activities at least 2 times a week WEEKLY PARTICIPATION BY SOCIAL ACTIVITY Status Updating Message Boards / Forums All Blog Activity Social Networks 6.7m 16.8m 23m 31.5m Percent that do. TOPICS WOMEN READ & COMMENT ABOUT ONLINE WHY WOMEN USE SOCIAL NETWORKING Percent that don't. Entertainment 53% 22% Travel Stay Up To Date On Friends/family 75% 20% Business/Career/Personal Finance For Fun & Entertainment Food 47% 57% Health/Wellness 42% 16% Social Activism Connect With Others Like Me 52% Recipes/Cooking 40% 15% Share Opinions 32% Green Fashion/Beauty/Shopping 39% 14% Pregnancy/Baby Get Information 34% Sex/Relationships/Dating 31% 13% Sports Stay Up To Date On Specific Topics 25% Arts & Crafts 30% 9% Cars Seek Advice And Recommendations 20% Parenting 25% 8% Shopping Provide Advice And Recommendations 19% Politics And News 22% 8% Technology/Gadgets Contribute To A Community 18% Home/Garden/DIY 22% 8% Other For Professional Purposes 8% Source: /

Women and Social Media

shared by rmmojado on Dec 28
It’s no secret that social media sites are dramatically changing the way we live and conduct our lives online. But, what this means to, and how this involves women is commonly overlooked. Perhaps su...




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