Will Your Company's Social Media Efforts Pay Off?

WILL YOUR COMPANY'S SOCIAL MEDIA EFFORTS PAY OFF? Social media for business is all the rage. But are your efforts enough to make it pay off? Or, if you haven't jumped in yet, should you? Use this decision tree to help you decide if your current social media strategy is a winner! No Are you patient? Try online advertising (e.g. willing to wait for ROI) Social Media efforts take time to pay off! Patience is a must. Yes No Do you have someone You're not ready with several hours per To do social right, you week to dedicate to it? need to invest some time. Yes No Are you willing to share You don't share well other people's content in your social channels? To get traction with your social accounts, you need to provide great content (no matter where it comes from). Yes No Are you willing to engage You're not social with other people online? enough for Social Media One-way communication doesn't work well in social media. Yes No Do you create any original Start a content program content that's not product- Your social media payoff will related? Is it available on your website? be best if you have valuable original content on your own site that you can share. Consider Keep going starting a content program. Yes No Are you able to handle Too thin-skinned? and respond to public People will complain and may criticism? already by complaining about your products/services online. You should develop a response strategy whether you have Yes your own social media profiles or not. No Do you have a way You're losing prospects to convert visitors who Develop ways to capture come to your website? information from prospects so you can engage with Keep going them in the future. Yes No Can you find people talking Are you willing to be about your industry in social a pioneer in social media media sites? for your industry? Yes Yes No Jump into Social Media! Your social efforts won't pay off What are you waiting for? Without patience, You're well-suited for a social investment in time and media program! real social engagement, your social strategy probably won't pay off. Learn about Social Collaboration Software at Wrike.com Wrike