Why Women Are The Real Power Behind Social Media

Why Women Are The Real Power Behind Social Media if Women Use Social Media More Often And in More Ways Than Men From photo and news sharing to brand interaction women lead the way. More Women Use the I Top Social Media Percentage of US Online Adults Using the Top Social Media : 76% 66% brand 54% 46% #blog 33% 20% 8% 24% % 17% 19% 15ы WOMEN MEN WOMEN MEN WOMEN MEN WOMEN MEN WOMEN MEN WOMEN MEN facebook. tumblr. Pinterest twitter Linked in. Instagram O They are in Social Media 2 More Often Daily Percentage of US. Online Adults Using Social Media Several Times per Day: 30% 26% Women Men Women are More likely to interact 3 With Brands in Social Media How U.S. Online Adults Interact With Brands: 54% 53% 39% 28% 44% 36% 33% 25% SHOW SUPPORT ACCESS OFFERS STAY CURRENT COMMENT More Women Consume 4 News in Social Media Percent of U.S. Online Adults Who Consume News on Social Media : 58% 42% Men Women Where Women Consume News More Often Than Men 58% 42% 52% 48% 8+ Women Men Women Men Women Lead the Trend towards Social Media Use via Mobile Women Use Smartphones and Tablets More Often for Social Media: 46% 32% 43% 20% SMARTPHONES TABLETS And They Drive the O Growth of the "Visual Web" 1OM users! Instagram, Pinterest, and Tumblr have gained ten million new users over the past 12 months, making them the fastest growing social media More Women Use the Top Visual Social Media 8% 54% 46% 33% 20% 15% tumblr. Pinterest OInstagram Behind these billion-dollar social websites are women! Estimate Value of the Fastest Growing Social Media : In USD billions as of 2013 $7.7B $5B $11B Pinterest OInstagram tumblr. Will Social Media Become Girl Territory Soon? References: 1) Internet Project, Pew Research Center 2) Journalism Project, Pew Research Center 3) Expanding the Conversation, Burst Media 4) The Social Media Report, Nielsen Designed for: by: Ruby Media E FinancesOnline.com CORPORATION www.RubyMediaCorporation.com