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Why use Pinterest for your Holiday Promotions

Why Use Pinterest For Your Holiday Promotions OF SMALL BUSINESSES DRIVING TRAFFIC 71% NEVER r mET USE PINTEREST CONVERSION RATES FROM OTHER TRAFFIC 12% ONCE TO A FEW TIMES A MONTH 9% ONCE A DAY TO SEVERAL TIMES A WEEK CONVERSION RATES FOR PINTEREST TRAFFIC! 5% ONCE A WEEK 50% FASTER 2% SEVERAL TIMES A DAY HOW WOMEN USE PINTEREST FOR HOLIDAY SHOPPING IDEAS TO GATHER INFORMATION TO DO RESEARCH ON GIFTS I'M TO CREATE A LIST OF GIFTS I WANT TOP IN PHOTOS OF GIFTS ON GIFT IDEAS ALREADY CONSIDERING TO SHARE WITH THOSE WHO ARE I'VE BOUGHT/MADE FOR OTHERS FOR OTHERS BUYING FOR OTHERS BUYING GIFTS FOR ME 60% 36% 26% 23% FIRST TOUCH REVENUE PER CLICK PINTEREST IS THE TOP CONVERTING SOCIAL MEDIA SITE FOR "TOP OF THE FUNNEL" ADVERTISING $$ .050 .100 .150 .200 CONSUMER PULSE Nearly 7 in 10 online consumers who visit Pinterest have found an item they've purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook NEARLY 2X 2.1 GROWTH SINCE MAY 2012, PINTEREST TRAFFIC HAS MORE THAN DOUBLED IN SIZE 2.00% 1.80% 1.60% BILLION 1.40% 1.20% MINUTES SPENT ON PINTEREST IN 2012 1.00% 7 OF 10 USERS WERE WOMEN 80% TRAFFIC SOURCES 36% PINTEREST PINS WHICH INCLUDE PRICES RECEIVE 36% MORE LIKES THAN THOSE WHICH DO NOT PINTEREST INSPIRES 47% OVER THREE-QUARTERS (70%) OF PINTEREST USERS VISIT THE SITE "TO GET INSPIRATION ON WHAT TO BUY, WHILE ONLY 17% OF FACEBOOK USERS VISIT FACEBOOK FOR BUYING IN SPIRATION of consumers have 17% made a purchase based on recommendations from 70% Pinterest Your Pinterest Holiday Marketing Strategy You already have a Pinterest account with a variety of boards containing images and videos relevant to your industry. How can you use Pinterest to increase your sales this Holiday season? 1 CREATE A TRENDING TOPIC BOARD USE ITEMS SUCH AS CHRISTMAS DECOR, CHRISTMAS RECIPES, CHRISTMAS GIFT IDEAS. DON'T FORGET TO ADD PRICES! TRENDING TOPICS ON PINTEREST SEE A 94% INCREASE IN CLICK THROUGH RATE. Pinterest Scoruh Englich - About- Login Pinterest is an online pinboard. Joln Pinteresta Login Crganze and shero thngs you ove. 2012 Small Business Christmas Shopping Guide Bu tlu rowils und tiu your stuppeg itven tir cuntur, of pour bome! Suppurt uver 35 difiurunt buerussa Eis (hricrmar n as ard rira the pertset glit ar everyane on yaur latl http:/www.alrpi ngthroughtheraln.ret/20n2/11/chriaimaa shopplrg gulde.html 902 tol cwAn, RO FUHUNC H.MDN Iimn Tndliking Eu N er tend a modan I ova tees to 6gvaenos GH Blleni Comtiee heti unin nasant Kra arsh.ood ancia.oom metem Ahdityiaan Su worketattan.asndltyin.c A.01ANICANC ddanord Jua Nua Hanw nr, a1 Euy tometrenutaworit Dos pre on Srty E Ey HorahontNenalworla LALCHNECKLACE Hdeon ed wwwlasebsckcUri. du. Fwiken , Sas Sun Fonctordororks, E46.00 246.0 werkrttian.andiatyin.coe Wendy Caldwall tor Weady Caitet tm vtay.oom Ey Hamurtoan rien Wendy Caltwel Pom Iwwue Gabtent 1pen Ser Frun aphotos EXAMPLE 2 CREATE A HOLIDAY CONTEST PIN IT TO WIN IT! CREATE A CONTEST WHERE USERS HAVE TO PIN IMAGES TO THEIR BOARDS TO PARTICIPATE. THE WINNER IS THE IMAGE WITH THE MOST REPINS. PANASONIC LAUNCHED A PIN IT TO WIN IT CONTEST THAT GENERATED OVER 10,000 PHOTOS!! LIKE US TO GET STARTED! Pin TO WIN BED BATH & BEYOND HOLIDAY WISH LIST SWEEPSTAKES Grand Prize 4 First Prizes $1,000 $100 Bed Bath & Beyond® Gift Card Bed Bath & Beyond® Gift Card WANT IT? PIN IT! WIN IT! NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C) PUERTO RICO AND CANADA 18 YEARS AND OLDER. VOID IN QUEBEC AND WHERE PROHIBITED. Sweepstakes ends 12/24/12. To enter and for Official Rules, visit If Canadian resident, potential winner must answer a mathematical skill-testing question correctly to win. 1 Grand Prize (approximate value $1,000 USD) and 4 First Prizes (approximate value $100 USD) to be awarded. Sponsor: Bed Bath & Beyond Inc., 650 Liberty Avenue, Union, NJ 07083. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook or Pinterest. You understand that you are providing your information to Bed Bath & Beyond Inc. and not to Facebook. Unless you have chosen to receive more information, the information you provide will only be used for this sweepstakes. O 2012 Bed Bath & Beyond Inc. and its subsidiaries EXAMPLE 3 RUN PINTEREST ONLY SALES! Pin Deals will help create repins and social engagement. Announce on your blog that you will be running Pinterest only sales. To unlock amazing deals, they have to follow your board on Pinterest and reach a minimum number of repins. Sellers need to make sure that their images link directly to a page where a person can purchase an item. Skrach Pinterest About Sony on Sale a Sony Electronks Follow 4,175 followers, 60 pins at this tungle betre Es gare Gett Pretty sure the gamer ytur ife WBut dig this PS VITA tunde t's on s whats better ttaT petng an RX10IT cybertfonday trent for you gays: 120 bucks of this camera plus a hee 121 tucks off ne Cyter-stot HA0 ANO Score free case Drapped this TV price e s hat for Dlack Priday. Check t Geting t with a PREE Z yr acctental damage protectien plan - aly at SonyStern. pep sver or sht tereanmoom ereeenyeom tor eems SI4 ofMthese eseme headnhones. Yeu're welceme tialt off he rad Pod Sphere Dock Update The Z Series Wimen spid gut Super elsked about thie X Mesdchores dest Buy s calr and get a Seny git card woth 0 bua We're handing out free Xoerts phones Saraly Al yaue gotla de huya 2-ya cerra apeaier. Aa mnred Serry yal The lNEKFS bundeis sald 1t 2 ieps the atoreaansaem EXAMPLE SOURCES VERTICAL RESPONSE VENTUREBEAT: 1, 2, 3 COMSCORE SHOPIFY CONVERTRO BLOGHER . SHAREAHOLIC· BIZRATEINSIGHTS . THEREALTIMEREPORT: 1, 2 . VISUAL.LY HTTP://WWW.GRYFFIN.CO/PINTEREST-MARKETING-HOLIDAY-STRATEGY/ DGD GRYFFIN DANIELGOMEZ DESIGN.COM media

Why use Pinterest for your Holiday Promotions

shared by gryffin on Dec 11
Statistics about Pinterest growth and usage for the Holidays, and how to integrate Pinterest into your holiday marketing strategy.


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