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Why Social Commerce Is A Must for All Marketers

+100.00 Why Social Commerce Is A Must for All Marketers Social media has found its way into nearly every aspect of our lives. So it shouldn't come as a surprise that it has also changed the way we shop. The use of social media to drive e-commerce is called social commerce, and it's growing rapidly. MILLENNIALS ARE THE LEADING FORCE BEHIND THE SURGE IN SOCIAL COMMERCE THEY ACCOUNT FOR 25% $200B of the population. in annual buying power. HOW ARE THEY SOCIAL SHOPPERS? 48% 21% of online purchases are through smartphones. of online purchases are through tablets. PERCENT THAT FOLL OW BRAND S ON SOCIAL MEDIA FOR DISCOUNTS OR COUPONS 85% 41% 66% on Twitter. on Pinterest. on Facebook. Hair, Beauty & Apparel $20-$74 items have the highest on average is spent per number of orders on Twitter social media order. Facebook and Pinterest. f SOCIAL COMMERCE ON FACEBOOK Facebook has dominated the social commerce space for years. It naturally lends itself to converting casual browsers into shoppers. People are constantly posting about the products they buy or want to buy, often sharing links to retailers' websites. FACTS KEYS TO SUCCESS Consumers spend an average of Run targeted Facebook ads. 40 minutes a day on Facebook. Facebook is the top social Add a call to action button on network for social revenue. your Timeline. 58% of consumers engage with Engage with your users and Facebook ads once a week. don't just sell. 55% of consumers use Get positive reviews. 80% of Facebook to share news about users are more likely to purchase their online purchases. if they see a good review. SOCIAL COMMERCE ON TWITTER Twitter is known more for its ability to help with content marketing and branding than getting sales. But there are certain industries where Twitter is the top social commerce channel. FACTS KEYS TO SUCCESS 34% of Twitter-driven online Setup your site with Twitter Cards. purchases were technology related. 30% of Twitter users Tweet about Include images for any products holiday shopping before October. or specials you Tweet. 47% of Twitter users follow Add a call to action within your brands to learn more about Tweets instead of just product updates. mentioning product names. 27% of Twitter users following Keep promotional Tweets to brands do so for the helpful about 10% of your total messages. product feedback. SOCIAL COMMERCE ON PINTEREST Pinterest has been catering to online retailers from its early stages. The visual social network is filled with Pins of products from major retailers, small businesses and even hobbyists looking to sell their handmade crafts. FACTS KEYS TO S UCCESS Women between the ages 18–30 Integrate Rich Pins. make up the main demographic. Pinterest ranks highly for several Optimize your Pins by including product/brand searches. keywords in the title and description. 56% of Pinterest users follow Add Pins of your product being brands to learn about a product used, not just generic stock photos. or service. 25% of Pinterest users follow Use community boards to start brands to actually make purchases. building a following. SOCIAL COMMERCE ON INSTAGRAM Instagram also has the advantage of being made specifically for mobile. Everything the company does is catered to mobile users, which is exactly where social commerce takes place. FACTS KEYS TO SUCCESS Connect with influencers with Average purchase through an active following for Instagram orders is $65. collaborations and shout outs. Instagram has seven times more Be creative with the way you engagement than Facebook promote products in your posts. and Twitter. Easier ordering with new “Shop Take advantage of Instagram ads Now" button. when it rolls out to more businesses. Users follow brands on Instagram to Use hashtags in posts to make make purchases more than any them easy to find when searching other social media platform. for keywords. sproutsocial To learn more or start a free 30-day trial visit: Sources: 1. 2. 3. 4. 5. 6. 7.

Why Social Commerce Is A Must for All Marketers

shared by alexyork on Jan 17
Our infographic on social commerce takes a look at the different keys to success for each social media platform. With various social networks dominating our time, there’s a need to address how you'r...


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