Why Smart Social Marketers Think Mobile First

WHY SMART SOCIAL MARKETERS THINK MOBILE FIRST As the social advertising market grows to a projected $11 billion by 2017, mobile users become an ever more important target. Read on to learn why savvy marketers are targeting mobile social network users. Su You Tube in UNIFIED www.UnifiedSocial.com 78% 60% of US Facebook of Twitter Users users are mobile are Mobile MOBILE USAGE IS ALREADY HIGH In the US and around the world, consumers are rapidly using mobile devices, in addition to desktop computers, to access social networks. 250% 40% 2015 You Tube in Global shipments Mobile pageviews on LinkedIn are up 40% of Youtube video of tablets wil| plays in the US now eclipse personal 250% in 2013 come from mobile computers in 2015 79% 60x 59% Mobile Twitter users 79% more likely to Mobile Pinterest 59% of Yelp usage increased 60x last year be on Twitter several searches come times a day from mobile MOBILE USERS SHARE MORE Mobile users share content differently than desktop users, which has important implications for content marketers. P00 66% 39% 3x Pinterest content Facebook Fan page is shared nearly posts from mobile devices are 39% 3x more often on Mobile users are 66% mobile than desktop more likely to retweet more engaging SHARING AS A PERCENTAGE OF TOTAL ACTIVITY DESKTOP 4.1% 7.7% MOBILE Mobile users are nearly twice as likely to share content on social networks as desktop users SMART MARKETERS ACTIVELY USE MOBILE Smart marketers are already taking advantage of organic content and paid advertising strategies to reach mobile users. 41% 25% t You Tube %24 On August 29, The Gap is doing a takeover of Tumblr's entire mobile ad inventory while highlighting Mobile advertising Mobile advertising is $350M (N25%) of YouTube's revenue is 41 percent of user-submitted Facebook's revenue organic content MOBILE TIPS FOR THE SMART SOCIAL MARKETER AD The moblle Facebook When Moblle If you post vlew of your lets you target you post content to users a lInk, make Facebook moblle ads at like to sure It takes page displays plnned posts on top, so make sure plnned posts will be users who are a network, double- share, so users to a connected vla advertise moble wifi, useful If check that content to frlendly you're afrald It looks moble page, good In especlally If you're users will balk users that Is both fun at using thelr data plan to the moble relevant to feed to recelve paying to moble stream a AND fun advertise visitors vldeo to glve the link SOURCES: techcrunch.com, unifledsocial.com, fastcompany.com, mashable.com, bloomberg.com, facebook.com, sfgate.com, engadget.com, sharethis.com, paidcontent.org Unified is an award-winning cloud marketing technology company. UNIFIED Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time news feed optimization, and programmatic advertising across all major social networks in one system of record. Our cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 400 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a Linkedin Ads API partner. Smart Social for Smart Marketers. For more information visit www.UnifiedSocial.com. %24 %24 %24