Why Is Pinterest So Addictive

WHY IS PINTEREST SO ADDICTIVE? 4 PINTEREST'S BOOMING POPULARITY From September 2011 to February 2012, the monthly 53% unique visits to the Pinterest site grew over 866 percent. INCREASE IN ONE MONTH UNIQUE VISITORS 1.68 2.97 4.45 7.28 11.14 16.23 MILLION MILLION MILLION MILLION MILLION MILLION SEP 2011 OCT 2011 NOV 2011 DEC 2011 JAN 2012 FEB 2012 98 MINUTES PINTEREST Pinterest users spend 98 minutes a month on the site, as compared to 2.5 hours on Tumblr and 7 hours on Facebook. 150 MINUTES TUMBLR 420 MINUTES FACEBOOK 200 MINUTES WHAT MAKES PINTEREST SO ADDICTIVE? If Repin DESIGN ACTION BUTTONS Pinterest's secret weapon is the simplicity of its design, REMAIN HIDDEN which allows for excessive scrolling of content with minimal effort and minimal distraction. Perhaps in an effort to mesmerize users, images take up the majority of space, with comments and repins kept neatly tucked under each image. All action buttons remain hidden until they are scrolled over. 15 likes 2 comments 62 repins Rebecca Awesome! IMAGE TAKES CENTER STAGE. INFORMATION IS SLEEK AND ICON-FREE. Chris Want to make this tonight. Share the recipe? COMMENTS ARE MINIMAL AND STACKED. IMAGES ARE NICELY PHOTOGRAPHED AND APPEAR TO BE ART DIRECTED. CRITICAL MASS Pinterest's collections and boards satisfy the Internet's WHISKE addiction to hoarding images and content. Have an odd fascination with teal-colored guitars? There is an image board for that. Similar to Facebook, Pinterest relies on WHISKEY users to generate content. The more content is generated, the more users frequent the site. YOU NO LONGER HAVE TO SCOUR THE INTERNET TO SATIATE YOUR VINTAGE WHISKEY-BOTTLE DESIGN ADDICTION. IF Repin Retweet REFUGE Many Internet users are suffering Facebook/Twitter fatigue. Pinterest has become a refuge from constant relationship statuses, check-ins, and vacation photos. 80% 1.4% This also frees many users to be more public about the things they like without having to worry about personal content or privacy questions. 80 PERCENT OF PINS ON PINTEREST ARE REPINS, WHEREAS ONLY 1.4 PERCENT OF TWEETS ARE RETWEETS. H Repin http://thefoxisblack.com A ! P Pin It ACCESSIBLE O CANCEL PIN From the app to the browser plug-in, you always have access to Pinterest. Unlike Facebook or Twitter, you don't have to access the website to post content. The 'Pin-It' broswer plug-in will pin content for you. So no matter what website you are surfing, Pinterest is always there, encouraging you to pin. THE REPIN BUTTON WILL MINE ALL THE IMAGES ON THE CURRENT WEBPAGE YOU ARE VIEWING. GET POPULAR I CAN DO TНАT! Pinterest also allows you to become social media Anyone who has perused an image board has had the famous. All new pins are placed on the front page. desire to be more creative. Users return again and again to Pinterest because the thought of trying something Pinterest will also mine your Facebook to find your buddies automatically, expanding your follower count new offers an element of excitement. Idea boards also and encouraging repinning. encourage the addicitive "I can do that, too" mentality. SOURCES: FASTCOMPANY.COM I MASHABLE.COM I MARKETINGWITHOUTANET.COM I DESIGNMODO.COM I COMPETE.COM I COMSCORE.COM I Flowtown. In Partnership with Column Five