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Why Pinterest Matters to Marketing

Why Pinterest MATTERS TO MARKETING Today, Pinterest is one of the most important social networks for marketing. Here's what you need to know about Pinterest: Pinterest information f TTTIT III Pinterest is the 3rd most popular social network in the US Age: 5 years old Number of users: 80% of site traffic comes from mobile 100 million Pinterest retains and Annually, Pinterest serves more than 1.5 trillion recommendations engages users 2-3 times better than Twitter 3.6% The number of Pinterest Pinterest accounted for 3.6% users has DOUBLED of all referral traffic in 2012 in the past 18 months SALE 75% User SALE demographics 70% of Pinterest users are between 16 and 34 56% of users are employed 12% are unemployed 10% are students 82% of Pinterest users are female 45% of users earn at Users are 10% more least $60,000 / year (household) likely to buy than visitors from other social sites 24 Users spend 70% more money than customers from non-social channels Users spend 100% more money than average Internet users Users share branded content 150% more often than non-branded Popular boards Pinterest has more than 1 billion boards Fashion: 300 million Food / Drink: 180 million Home Décor: 130 million Education: 30 million PEPinterest and retailers Jer 89% of daily users have bought something they found on Pinterest 86% of daily users have used Pinterest in d oil stores to find products EB 33% of all users follow brands or 64% of all users look at previous items they've pinned to O find products in stores businesses Pinterest and B2B ali 39% of B2B marketers Users pin 14 million articles each day SALE Pinterest use Pinterest nT visitor-to-lead conversion rate: 15% When to post on Pinterest Best: 8:00 PM – Best: 1:00 AM 2:00 PM – 4:00 PM Worst: 5:00 PM – 7:00 PM What to post on Pinterest Sunday: Food / Crafts M Monday: Fitness Tuesday: Technology Wednesday: Inspirational quotes Thursday: Fashion Friday: GIFS / Humor Saturday: Travel JANUARY FEBRUARY EASTER DECEMBER VALENTINE'S DAY ST. PATRICK'S DAY SUPER BOWL NEW YEAR'S LABOR DAY BACK TO SCHOOL THANKSGIVING HALLOWEEN 4TH OF JULY CHRISTMAS JUNE AUGUST JULY Sources: Pinterest Ahalogy MarketingLand Internet Retailer Social Media Examiner WebpageFX Business2Community HubSpot IO iSoto MARCH APRIL MAY MOTHER'S DAY FATHER'S DAY NOVEMB OCTOBER SEPTEMBER

Why Pinterest Matters to Marketing

shared by WebpageFX on Jan 19
Pinterest is an incredibly popular social network that's grown rapidly over the past few years. These are the statistics that you need to know to start using Pinterest for your company right away, whe...




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