Why More People Aren't Seeing Your Facebook Posts

f WHY MORE PEOPLE AREN'T SEEING YOUR FACEBOOK POSTS THERE ARE: OVER 1.2 699 128 15 BILLION MILLION MILLION MILLION Facebook users. active daily users. active daily users in the U.S. businesses, companies and organizat a Facebook page. have 40% Facebook users spend 40% of their time in their newsfeeds. Typical user has 1,500 ONLY STORIES 300 that could show in of these stories the News Feed on will show up due every visit. to the news feed algorithm. There are over 100,000 attributes that are part of the Facebook algorithm. THINGS THAT ARE IMPORTANT WHEN DETERMINING WHAT SHOWS UP IN A USER'S NEWSFEED: A user's relationship with your page and how often they engage with you and your posts. 1.... THE TYPE OF POST: JUST WORDS LINKS IMAGES least amount medium most of weight weight weight * Keep in mind that interaction from users can change all this: if you have a gorgeous photo with no likes/comments and a status update with many, the status update will be given more weight. 1.... Likes: 0 Comments: 0 Likes: 86 Comments: 157 Just like other content you create and promote, what matters is quality, relevant, useful and engaging content. End user experience should be your focus with all posts. FACEBOOK GUIDELINES FOR MARKETERS: SOURCE: https://www.facebook.comyfacebookforbusiness/news/News-Feed-FYI-Showing-More-High-Quality-Content Ask yourself, "Would people share this with their friends or Think about, "Would my Build credibility and trust with audience Make your posts timely and relevant. want to see your audience. recommend it to this in their others?" News Feeds?" SOURCES: http://venturebeat.com/2013/03/05/facebook-15-million-businesses-companies- and-organizations-now-have-a-facebook-page/ http://blog.hubspot.com/marketing/understanding-facebook-edgerank-algorithm-infographic http://www.theverge.com/2013/9/29/4783702/the-faces-of-facebook-natalie-rojas http://investor.fb.com/releasedetail.cfm?ReleaselD=780093 http://techcrunch.com/2013/08/13/facebook-mobile-user-count/ Developed by: * HubShout ONLINE MARKETING SOLUTIONS