Why Invest in Influence Marketing

WHY INVEST IN INFLUENCER MARKETING THE GREAT DIVIDE MARKETING SPENDING & IMPACT ARE OUT OF SYNC. 20% 22% EARNED MEDIA ADS 61% 51% 19% VS PAID MEDIA OWNED MEDIA AUTHORITATIVE CONTENT 27% BRANDED CONTENT MARKETING SPENDING CUSTOMERS TRUST Gartner 2013 Nielsen 2014 CUSTOMER BEHAVIORS HAVE CHANGED BUYING DECISIONS ARE HAPPENING OUTSIDE OF OWNED PLATFORMS & INDEPENDENT OF A DEFINED SALES PROCESS. TRUSTED SOURCES information overload drives consumers to filter their choices to those few who are most trusted. AWARENESS CONSIDERATION PURCHASE EXPERIENCE THE POWER OF INFLUENCER MARKETING 3% OF PEOPLE GENERATE 90% OF THE IMPACT ONLINE. 90% impact CONTEXT DEFINES WHO MATTERS INFLUENCERS ARE UNIQUE TO THE CONTEXT THEY OPERATE IN. Topic Profile Timing THE LEADERS IN TERMS OF GOOD INFLUENCER MARKETING, THESE COMPANIES GET IT RIGHT. TECH CONSUMER RETAIL AUTOMOTIVE TECH HEALTHCARE 2: IBM P&G Asos Ford SAP Sanofi CREATED BY aa TRAACKR