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Why Do We Follow Companies on Twitter?

32% 31% 30% 28% 26% 25% 25% 23% 20% Why do we follow companies on Twitter? A survey of more than 1,500 consumers conducted by ExactTarget identifies top motivations for following brands on Twitter and provides new insight into consumers' expectations for interacting with brands online. eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of Twitter a relatively small minority of internet users, at 14.6%, but their voice is disproportionately loud and influential. % of US Twitter Users Comment on photos or videos Upload photos Post to forums 14% Blog 27% 25% Comment on blogs Post ratings and reviews 20% 15% 23% Comment on news 13% Update own site 10% Upload articles General Internet 10% Upload video 12% Upload audlo Users 7% Post to wikis 14% Sell online 6% Post coupons Online Activites Everyday Twitter users are about three times as likely average internet users to upload photos, four times as likely to blog, three times as likely to submit ratings and reviews, and nearly six times as likely to post articles. Twitter Users 75% 76% April 2010, % of Daily Twitter Users | vs.| General Internet Users 80% Source: ExactTarget, August 2010. Design: Gerardo Obieta - @G_Obieta for Stay informed about company activities Receive discounts and promotions Get updates on future products 36% Get updates on upcoming sales p1a suodnoÉ” 'saiduns aaua get free: For fun or entertainment Get access to exclusive content Learn more about company Show: apport to company to others 14% 14% Share ideas, provide feedback For education about company topics Recommended %OT Get direct message from company 38% 53% 56% %65 %L9 %0% 72%

Why Do We Follow Companies on Twitter?

shared by David on Mar 23
See the top reasons that people follow companies on Twitter.


Rosaura Ochoa


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