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Why B2B Businesses Should Leverage the Potential of Social Media in 2013

Why B2B Businesses Should Leverage the Potential of Social Media in 2013 Social media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility & professionalism of the brand. It also offers tremendous potential for networking. There is nothing better than facts and figures to get an idea about the immense potential of Social Media and how B2B marketers are tapping into this potential. Tube f You Tube Bē Meetup 28 Social Media in 2012 Tremendous Growth The sites that dominated Social Media in 2012 Social Media Sites of 2012 ТОР 5 (by unique visitors) Facebook 950 YοuTube Million* Wikipedia 880 Facebook Million Blogspot YouTube 410 Million Social Media Wikipedia Twitter 2012 340 Million Blogspot 170 Twitter Million *As per a recent Facebook PR, Monthly active users (MAUS) were 1.06 billion as of December 31, 2012 If that's the number of active users on the top social media sites, then B2B businesses must be using these platforms for marketing. Social Media Adoption by B2B Businesses in 2012 B2B Companies Currently 64% are investing in Social Media Marketing Social Platforms of Choice for B2B Business Linkedin Youtube Facebook Twitter 83% 80% 80% 61% Pinterest Instagram Google+ 39% 26% 7% Interesting Side Facts: Twitter tops B2B lead generation, outperforming Facebook & Linkedin 9 to 1 82% of social media leads come from Twitter + Google+ establishes itself firmly in the mainstream of 9400% social networking with 9400% increase in followers since last year A Look in the Crystal Ball B2B and Social Media in 2013 Will see a huge boost in social media 2013 spending by B2B marketers Marketers plan to increase their budgets this year Budget 2012 Budget 2013 40.1% 48.7% Marketers plan their budgets in Marketers plan their budgets in 2013 2012 Other Social Media Spending Other Social Media Spending The Top Marketing Goals 17.6% 13.1% Brand Awareness Customer retention Brands Brands Brands Brands Brands 69.3% Demand Generation / Customer acquisition 56% B2B business are increasing their marketing spend on social media this year. Why Social Media is Important? 64% 75% 77% One-third of global B2B buyers of buyers say they are more B2B rate social media as the use social media to engage likely to buy from a company second-most important factor whose CEO uses social media. with their vendors, and 75% (64%) in search, behind only strong content (82%). expect to use social media in future purchases processes. Why B2B Businesses Need Social Media Branding and SEO Personal Connect with Target Customers Employee Collaboration Building Trust Creating Relevance Generating Authority Designed by: Sources: 1. http://socialmediachimps.com/ ll 2. thenextweb.com/ http://www.btobonline.com/ http://www.forbes.com/ http://www.mediabistro.com/alltwitter/b2b-content-marketing_b33404 3. 4. http://www.mediabistro.com/alltwitter/b2b-digital-marketing-2013_b35093 http://www.btobonline.com/ http://socialmediab2b.com/ http://www.emarketer.com/ http://www.clickz.com/ 5. REALBUSINESSRESCUE 6. 7. Business Recovery &Turnaround Specialists 8. 9. 10. Why B2B Businesses Should Leverage the Potential of Social Media in 2013 Social media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility & professionalism of the brand. It also offers tremendous potential for networking. There is nothing better than facts and figures to get an idea about the immense potential of Social Media and how B2B marketers are tapping into this potential. Tube f You Tube Bē Meetup 28 Social Media in 2012 Tremendous Growth The sites that dominated Social Media in 2012 Social Media Sites of 2012 ТОР 5 (by unique visitors) Facebook 950 YοuTube Million* Wikipedia 880 Facebook Million Blogspot YouTube 410 Million Social Media Wikipedia Twitter 2012 340 Million Blogspot 170 Twitter Million *As per a recent Facebook PR, Monthly active users (MAUS) were 1.06 billion as of December 31, 2012 If that's the number of active users on the top social media sites, then B2B businesses must be using these platforms for marketing. Social Media Adoption by B2B Businesses in 2012 B2B Companies Currently 64% are investing in Social Media Marketing Social Platforms of Choice for B2B Business Linkedin Youtube Facebook Twitter 83% 80% 80% 61% Pinterest Instagram Google+ 39% 26% 7% Interesting Side Facts: Twitter tops B2B lead generation, outperforming Facebook & Linkedin 9 to 1 82% of social media leads come from Twitter + Google+ establishes itself firmly in the mainstream of 9400% social networking with 9400% increase in followers since last year A Look in the Crystal Ball B2B and Social Media in 2013 Will see a huge boost in social media 2013 spending by B2B marketers Marketers plan to increase their budgets this year Budget 2012 Budget 2013 40.1% 48.7% Marketers plan their budgets in Marketers plan their budgets in 2013 2012 Other Social Media Spending Other Social Media Spending The Top Marketing Goals 17.6% 13.1% Brand Awareness Customer retention Brands Brands Brands Brands Brands 69.3% Demand Generation / Customer acquisition 56% B2B business are increasing their marketing spend on social media this year. Why Social Media is Important? 64% 75% 77% One-third of global B2B buyers of buyers say they are more B2B rate social media as the use social media to engage likely to buy from a company second-most important factor whose CEO uses social media. with their vendors, and 75% (64%) in search, behind only strong content (82%). expect to use social media in future purchases processes. Why B2B Businesses Need Social Media Branding and SEO Personal Connect with Target Customers Employee Collaboration Building Trust Creating Relevance Generating Authority Designed by: Sources: 1. http://socialmediachimps.com/ ll 2. thenextweb.com/ http://www.btobonline.com/ http://www.forbes.com/ http://www.mediabistro.com/alltwitter/b2b-content-marketing_b33404 3. 4. http://www.mediabistro.com/alltwitter/b2b-digital-marketing-2013_b35093 http://www.btobonline.com/ http://socialmediab2b.com/ http://www.emarketer.com/ http://www.clickz.com/ 5. REALBUSINESSRESCUE 6. 7. Business Recovery &Turnaround Specialists 8. 9. 10.

Why B2B Businesses Should Leverage the Potential of Social Media in 2013

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This infographic gives you an idea about the immense potential of Social Media and how B2B marketers are tapping into this potential.

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