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The Who, Why and How of Twitter

THE WHO, WHY, AND HOW OF twitter Since Twitter launched in 2006, it's enjoyed tremendous growth around the world. Both private Inter- net users and public corporations have embraced the microblogging site to share news, photos, links, and more. Here, we explore who tweets, why they do, what they share, and how often they do it. A LOOK AT THE NUMBERS 177 +460K 182% million Percentage of U.S. Internet New accounts created every day U.S. adults accessing Twitter Tweets sent per day Increase in mobile Twitter users who use Twitter at least once a month users in the past year "As of March 11, 2011 THE PERSON MOST LIKELY TO USE TWITTER IS... Percent Of Internet Users In Each Group Who Use Twitter INTERNET USERS BY.. STATE GENDER RACE AGE EDUCATION LEVEL GEOGRAPHY INCOME FEMALE, HISPANIC, 20-SOMETHING, WHO ATTENDED COLLEGE, LIVES IN A CITY, AND MAKES <30K OR 50-75K. WHY WE USE TWITTER Though most people use Twitter to keep in touch with their friends, other reasons for using the service differ slightly among men and women. Posting status updates is the second most popular reason women use Twitter, while more men use it to find the latest news. Keep in touch with friends POST STATUS UPDATES FIND NEWS STAY UP-TO-DATE MEMO WORK RELATED P OTHER FOR RESEARCH 3 seconds ago 34% MALE 28% MALE 31% MALE 23% MALE 22% FEMALE 10% MALE 3% MALE 6% FEMALE 48% FEMALE 29% FEMALE 21% FEMALE 8% FEMALE HOW WE USE IT People use Twitter in a variety of ways - to post updates, locations, photos, 72% 62% 55% 54% POST PERSONAL UPDATES POST WORK UPDATES TO DO.. SHARE LINKS TO POST GENERAL LIFE OBSERVATIONS TODAY. OMG! NEWS STORIES ww. and more. 53% 52% 40% 28% 24% RETWEET SEND DIRECT SHARE PHOTOS SHARE VIDEOS TWEET LOCATION OTHERS retweeted by MESSAGES @Amy. HOW OFTEN WE CHECK IT About 4 of all Twitter users are extremely active, checking in on tweets from others several 24% 12% 5% 12% ONCE A DAY 3-5 DAYS 1-2 DAYS PER WEEK times a day. CНЕCK TWEETS SEVERAL TIMES A DAY PER WEEK 20% 21% EVERY FEW WEEKS LESS OFTEN NEVER HOW OFTEN WE CHECK IT About 4 of all Twitter users are extremely active, checking in on tweets from others several 24% 12% 5% 12% 1-2 DAYS PER WEEK ONCE A DAY 3-5 DAYS PER WEEK times a day. CHECK TWEETS SEVERAL TIMES A DAY 7% 20% 21% EVERY FEW WEEKS LESS OFTEN NEVER LOST IN THE CHATTER ONLY ABOUT 0.05% OF MEDIA OUTLETS ARE BY FAR OF THE MILLIONS OF TWEETS CREATED EVERY DAY, 71% PRODUCE NO REACTION- TOTAL TWITTER POPULATION THE MOST ACTIVE USERS (20,000 ELITE USERS) ATTRACT ON TWITTER, BUT IS ANYONE ALMOST 50% OF THE REPLIES OR RETWEETS. LISTENING? ONLY ABOUT ATTENTION ON THE SERVICE. 15% OF TWEETS RECEIVED OF ALL TWEETS THAT DO GET THESE ELITE USERS ORDINARY USERS ARE A RESPONSE, 85% ONLY GET REPRESENT MEDIA, RECEIVED DIRECTLY A SINGLE REPLY. CELEBRITIES, ND TWITTER ELITE POP. 20K FROM THE MEDIA. TWEET! tweet. ORGANIZATIONS. TWITTER AROUND THE WORLD NL Netherlands ComScore recently ranked the top 10 AR Argentina 26.8% countries around the world with the 18.0% greatest penetration of Twitter users among online users. JP Japan TR Turkey 26.6% C 16.6% BR Brazil VE Venezuela PH Philippines 23.7% 21.0% 16.1% : SG Singapore 16.0% ID Indonesia CA Canada 22.0% * 18.0% THE CORPORATE TWEET Businesses large and small are getting in on Twitter, too. A recent report looked at the top 100 of the 2010 Fortune Global 500 Companies to find out how many of the world's largest corporations are tweeting. 77% of the top 100 companies FG100 companies average 5.8 Twitter accounts 83% have a Twitter account Latest! per company. They use those accounts to post OF EUROPEAN COMPANIES a variety of tweets. 72% OF U.S. 88% POST Hello! 67% OF ASIA-PACIFIC Sale! COMPANY NEWS/ UPDATES COMPANIES Join Us! 40% COMPANIES - 28% OFFER 10% RELEASE CUSTOMER OFFER SERVICE DEALS JOB INFORMATION BuySellAds Sources Pew Internet & American Life Project, eMarketer, Yahoo!, Mashable, Sysomos, Burson-Marsteller, comScore 10% FEMALE 9% COLLEGE+ 9% SOME COLLEGE SCHOOL DIPLOMA O 11% URBAN 8% SUBURBAN 5% RURAL 666 FL-NOSS $30K-49,999 6% MAKES $75+

The Who, Why and How of Twitter

shared by kcatoto on Jan 24
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Since Twitter launched in 2006, it's enjoyed tremendous growth around the world. Both private Internet users and public corporations have embraced the microblogging site to share news, photos, links ...

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