Who is the Social Consumer?

WHO IS The Social Consumer? www.facebook.com facebook As social networks have grown over the past few years, a new type of consumer has emerged. They're connected. They're discerning. And they're hard to pin down. 04 In short: They ain't your grandma's target market. Here's what you need to know. facebook-stats- Have you heard about this 'facebook' site? The average Facebook user spends 6.3 hours a month on the site it people of every is on Facebook fur by 640% from 2010 to 2011 That's 1 out of every 7 minutes spent online around the world Demographics HELLO my name is The Social Consum er 80% of social consumers are older, share less, and are brand switchers 20% of social consumers share frequently, skew younger, and are brand loyalists 64% of social consumers are female 46% are male 78% own a laptop 49% will shop more using their tablet this year of all Facebook Half users login DAILY The $ocial $hopper Shopping Habits p012 3456 25% of social consumers spend up to an hour shopping for the best online discount 44% make between $50K - $100K 40% of social consumers are actively shopping on Facebook in the form of coupons & deals SOciail Bran Psychographics- 40% say shopping makes them happy VISA 1234 5678 9012 0123 S. Consumer Social Consumers expect exclusivity when they 'Like' a branded Facebook Page Social Consumers become exceedingly loyal and go out of their way to help a brand when they're acknowledged, rewarded, and offered relevant information Sources http://www.browsermedia.co.uk/2011/03/30/2011-social-media-statistics-show -huge-growth/ Infographic by http://blog.kissmetrics.com/social-media-by-demographic/?wide=1 CoupSmart http://mashable.com/2011/10/25/social-consumer-sharing-infographic/ www.coupsmart.com http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_ social_world_top_10_need-to-knows_about_socialnetworking http://blog.nielsen.com/nielsenwire/social/ le on Earth ШП