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Which Social Media Platforms Drive the Most Sales?

SOCIAL COMMERCE Which social media platforms drive the most sales? A look at 37M visits via social media that converted into 529k ecommerce orders. @ 8+ in Facebook The networks we looked at for collecting this data set MARKET SHARE BY VISITORSs COUNT Facebook drives nearly two-thirds of all social media visits to Shopify stores. facebook 63% • 23.3M visits 13% 10.5% 8% 4,5% MAJORITY OF ORDERS FROM SOCIAL MEDIA COME FROM FACEBOOK An average of 85% of all orders from social media belong to Facebook. They dominate some industries such as Photography, Sports & Rec, and Pet Supplies by nearly 95%. Photography facebook 98% Sports & Rec 94% зок 2 Pet Supplies 94% * Dropshipping 93% 8 Jewelery & Watches 92% 20k Clothing & Apparel 87% Food & Beverage 86% Home & Garden 83% 10k Web Design 81% Health & Beauty 81% Music & Movies 80% Q2 2009 Q3 2013 Percentage of social orders originating from Facebook(by industry) Long-term orders growth (quarterly) in Orders growth by network (2013) 179% A 122% A 129% A 152% AVERAGE ORDER VALUE Polyvore surprised us by sitting in the top spot with an impressive $66.75 average over 436 orders (Q3 2013). $66.75 $65.00 $58.95 $55.00 $52,96 $50.75 $46.29 $44.24 $40.00 $37.63 in 8+ CONVERSION RATE The rate at which a visitor went on to purchase an item after visiting. Video content consistently converts at 1.16%. facebook vimeo 8+ O in 1.85% 1.16% 1.16% 1.08% 0.96% 0.77% 0.58% 0.54% 0.47% INDUSTRIES NOT DOMINATED BY FACEBOOK Many industries generate a significant amount of orders from secondary platforms. Here are some, with market share percentages. If your industry is listed, consider that particular platform in conjunction with your Facebook page. Industry Platform % of Orders Industry Platform % of Orders Antiques and Collectibles 74% Automotive 26% Digital Products IT/Computing 47% 22% Services 36% · 26% Etail/Catalogs 18% Electronics / Appliances 31% Home & Office Furnishings 18% Merchandise 29% Home & Garden 13% Books & Magazines 29% Gifts & Specialty 13% TOP PRODUCTS A look at the kinds of products that are doing well on Twitter, Pinterest, Facebook and Youtube. CKS SASS FOR WEB DESIGNERS SASS for Web Designers @abookapart Hockey Lifestyle Hoodie @wheelingprobs KicksOnFire T-Shirt Ronnie Fieg X Asics Gel Lyte V @kicksonfire @kithset Wrapped in Time Leather Cuff Watch Little Turkey Baby Hat 4 Pack Women's Bundle Crochet Lace Top Three Bird Nest Melondipity Keysocks Lookbook Store SRIRACHA Seasonal CLIF Bar 3-Pack Sriracha Candy Canes Wizardry Bracelet Ashley Bridget ChargeKey Nomad Clif Bar The Oatmeal COMPLETE COOKBOOK MKF MX5 Markiplier - Glasses Tee Complete Cookbook Solids of Constant Width MCM Magazine - Issue 6 Rodeo Arcade Michael Kory Fitness Maths Gear Mighty Car Mods ONE MORE TIP BE CAREFUL LAUNCHING A PRODUCT ON THE WEEKEND - SOCIAL ORDERS DROP BY 10-15% THANKS S shopify.com design by @warren Polyvore Hacker News Vine Vimeo Youtube Reddit Instagram Linkedin Google+ Pinterest Twitter Dы @

Which Social Media Platforms Drive the Most Sales?

shared by warren on Mar 10
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Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and In...

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Shopify

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Social Media
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