Which Political Party Runs Social Now?

4 YEARS AFTER OBAMA'S LANDSLIDE WHICH PARTY RUNS SOCIAL NOW? SHARE OF VOICE Who dominates in each arena? Surprisingly results aren't always the same - take a peek at Share of Voice by party, candidate, running mate, and total mentions on the web. Party Candidate Running Mate Total 48.74% 47.17% 25.11% 45.03% DEMOCRATIC ROMNEY BIDEN OBAMA 11.06% RYAN 3.7% BIDEN 51.26% 52.83% 74.89% 40.21% REPUBLICAN OBAMA RYAN ROMNEY SENTIMENT How people feel about a candidate weighs heavily when deciding who to vote for. Is the conversation around your favorite candidate, positive, negative, or neutral? Obama 214,630 Mentions Biden 17,671 Mentions 71.13% Positive 13.88% Neutral 14.98% Negative 71.66% Positive 18.53% Neutral 9.81% Negative Romney 191,642 Mentions Ryan 52,716 Mentions 66.73% Positive 14.79% Neutral 18.79% Negative 73.30% Positive 15.55% Neutral 11.15% Negative SHARE VOICE BY SOCIAL NETWORK Conversations are constantly flowing about the 2012 Candidates. Where are the conversations taking place and who is leading the conversation? 9.61% BIDEN 1.20% 34.37% BIDEN ROMNEY 13.45% 20.29% RYAN RYAN 20.41% 3.98% ROMNEY ROMNEY 35.72% 64.93% 96.02% OBAMA OBAMA OBAMA *Data is gathered from mentions on Twitter, Facebook, Pinterest, video, and the real time web. viralheat www.viralheat.com