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Which Political Party Runs Social Now?

4 YEARS AFTER OBAMA'S LANDSLIDE WHICH PARTY RUNS SOCIAL NOW? SHARE OF VOICE Who dominates in each arena? Surprisingly results aren't always the same - take a peek at Share of Voice by party, candidate, running mate, and total mentions on the web. Party Candidate Running Mate Total 48.74% 47.17% 25.11% 45.03% DEMOCRATIC ROMNEY BIDEN OBAMA 11.06% RYAN 3.7% BIDEN 51.26% 52.83% 74.89% 40.21% REPUBLICAN OBAMA RYAN ROMNEY SENTIMENT How people feel about a candidate weighs heavily when deciding who to vote for. Is the conversation around your favorite candidate, positive, negative, or neutral? Obama 214,630 Mentions Biden 17,671 Mentions 71.13% Positive 13.88% Neutral 14.98% Negative 71.66% Positive 18.53% Neutral 9.81% Negative Romney 191,642 Mentions Ryan 52,716 Mentions 66.73% Positive 14.79% Neutral 18.79% Negative 73.30% Positive 15.55% Neutral 11.15% Negative SHARE VOICE BY SOCIAL NETWORK Conversations are constantly flowing about the 2012 Candidates. Where are the conversations taking place and who is leading the conversation? 9.61% BIDEN 1.20% 34.37% BIDEN ROMNEY 13.45% 20.29% RYAN RYAN 20.41% 3.98% ROMNEY ROMNEY 35.72% 64.93% 96.02% OBAMA OBAMA OBAMA *Data is gathered from mentions on Twitter, Facebook, Pinterest, video, and the real time web. viralheat

Which Political Party Runs Social Now?

shared by Viralheat on Aug 30
Four years ago, presidential candidate Barack Obama used social media to revolutionize his political campaign against John McCain. Obama included an aggressive social media campaign and leveraged the...


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