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Where Is The ‘Social’ Love?

WHERE'S THE LOVE The right header is the hottest of social love button hotspots, with the right footer almost equally as warm. The color blocks behind the data show the hot spots for social love buttons across 50 top business websites. How does your site share the love? You Tube Social sharing is a necessity, not an option. If your website is the "mothership" into which all traffic funnels, and the jumping-off point for new customer interaction, where do you place the social love buttons for the biggest visibility? AGGREGATE SOCIAL LOVE BUTTON HOTSPOTS Numbers represent total number of buttons (aggregate of all buttons from all 50 websites) in each colorblocked LOVE BRANDING area. Some sites have buttons in more than one place. 9 Sites created their own social love buttons or used non-standard buttons 45-55 85% of Sites use the standard love buttons. This is wise for quickly communicating with site visitors. Love buttons are like stop signs. The Facebook "chicklet" square with the logo is as easily recognizable as common road signs. There's no advantage to hiding the love. 20-30 15-19 LOVE BANK Social sharing and love buttons were tallied from the top 50 sites on http://www.alexa.com/topsites/category/Top/Business/Small_Business 5-10 BIG LOVE OR BABY LOVE? NUMBER OF SITES DISPLAYING EACH TYPE OF LOVE BUTTON ONE OR MORE TIMES 49 of the sites surveyed had Facebook buttons, and only 3 had pinterest, making Facebook the big winner with the most presence across the board, with twitter a close second. G+ participation has clear benefits regarding search placement and is gaining in popularity. Numbers suggest that many non-retail businesses have not quite figured out how to optimize Pinterest activity for traffic and lead generation. 49 47 27 23 20 20 You Tube 8+ in Facebook Twitter YouTube Blog/RSS Google+ Linked In Tumbler Pinterest StumbleUpon 15 36% 20 SHARE THE LOVE LOVE + ONE LOVE IS ALL AROUND 5 of the surveyed websites have pop up or scrolling "love" buttons that move as the user 15 Sites have g+ sharing 36% or 18 of the 50 websites surveyed have Social Love buttons in more than one buttons on the site. 20 Sites have Google+ buttons to visit the corporate g+ page place on the home page. scrolls down the page. CRESTMEDIA You Tube INTERNET MARKETING (C) 2012 Crest Media, Inc. LOVE BUTTON HOTSPOT

Where Is The ‘Social’ Love?

shared by CrestMediaInc on Jul 12
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Here is an infographic we created showing common usage of social buttons throughout a web page, along with some reasons why to consider social deeper integration on your site, if you’re not already ...

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