Click me

What's your digital PR challenge?

The #DigitalPR Challenge Evolution of the communicator 1000+ communicators gave their insight into the evolving role of a modern communicator 5 of the biggest professional challenges facing PR, communications and marketing professionals: Working across more areas than before Creating more content with the same budget Identifying and reaching the right audience Working out where to dedicate limited resources Quantifying ROI Working across more areas than before 84% 67% are worried about keeping up to date across so many different disciplines of communicators are working across more areas than ever before PERCENT 90 Social media 81 Digital content 73 Media relations 60 Multimedia content (ie video, audio, images) 54 Event management 49 Email marketing 44 Online advertising 43 Search Engine Optimisation (SEO) 39 Blogger and influencer relations 20 Community management Creating more content with the same budget %24 47% 23% of respondents said they are just said their budget has increased to meet the to produce more content expec than 12 months ago, without a corresponding increase in budget requirement for more content |Our goal is never to create more content, but to create the minimum amount of content that has the maximum amount of impact. Joe Pulizzi, Founder, Content Marketing Institute and Author, Content Inc Reaching the right audience with content is still a challenge 65% 80% say it's a challenge to identify and engage with the most important influencers agree/strongly agree that publishing and disseminating content in the most effective way is still a challenge. This up nearly 19% on data from 2014. |Your job is just beginning after you click publish...The bottom line is you have to think about activation of your content as much or more than the idea of it. Luke Kintigh, Global Content and Media Strategist, Intel Our biggest challenge? Working out where to dedicate resources 70% of communicators agreed that one of their biggest challenges is working out where to dedicate PR resources for maximum impact Proving ROI It seems that communicators are still struggling to quantify the ROI of digital and social activities. This is creating a hurdle to gaining buy-in from C-level executives Lll 18% 91% of respondents only used Financial ROI as a measure of respondents rely on content views to measure the of success effectiveness of digital activities Like this? Download the Digital PR report to benchmark your progress and get helpful tips from the experts #DigitalPR mnewsdesk Digital PR From challenges to opportunities Trends and benchmarks in digtal PRand communications START Source: "Digital PR: from challenges to opportunities" report. In July 2015, PR technology company Mynewsdesk surveyed 1,231 communications professionals on their digital challenges. Respondents represent a spectrum of sectors, 63% of whom work within in-house B2B and B2C organizations. 41% identified as managers or directors and 41% as junior or entry level. 47% defined their role as PR/Comms and 30% as Marketing, Digital Marketing or Content Marketing. mynewsdesk %24

What's your digital PR challenge?

shared by mutesas on Nov 25
In July 2015, we surveyed 1231 communications, PR and marketing professionals about their digital challenges. Read the full report for more insights


Mutesa Sithole


Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size