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What Tinder Can Teach You About Social Selling

24 WHAT tinder CAN TEACH YOU ABOUT SOCIAL SELLING tinder and social selling explained Tinder is an online dating app that matches couples based on their physical attraction to one another. Social selling is where sales professionals use social media to interact directly with their prospects. It might appear to be a strange mix, but here's how Tinder can teach you a few lessons on social selling. 1. SHOW APPEAL Like Tinder, if your profile lacks any form of appeal from poorly selected profile and minimal information you're not getting swiped to the right. Focus on completing your social media profiles and having an engaging website (and blog) which address your prospect's challenge tinder. tinder. O Danny, 34 5 miles away active 1 day ago 10 miles away Anna, 24 active 5 minutes ago 2. OPEN STRONG If two people swipe right, bingo, we have a match! But what now? Surely you can't open with a weak introduction like "Hi, What's up?' you try to connect with a potential buyer on Linkedln or Twitter (by DM) or even email, you need to personalise the message. The focus should be on them and you need to tailor the message based on the information you know about them e.g. industry, recent share on Twitter, LinkedIn group you both participate in. If Ts a CMateh YOU AND ALLISON HAVE LIKED EACH OTHER SEND A MESSAGE 3. BUILD RAPPORT According to Marketing Metrics, the probability of selling to a new prospect is 5-20%. When you're starting off a conversation, don't ask for the meeting straight off the bat. Build rapport and discover if there is a good reason why the two parties should meet to have a face to face chat. "Hey" "On a scale of 1 to America How free are you tonight" "North Korea" Key Statistics: 2% of sales are made on the first contact 3% on the second 5% on the third 10% on the fourth and 80% of sales are made on the 5th to 12th contact after the first meeting 4. TAKE IT OFFLINE With Tinder, the end goal is to shift the dialogue from your mobile device to a face-to-face meeting. This helps both parties understand whether there is a connection for a future meeting (Note: perhaps not all users see it this way) When it comes to social selling, you want to transition from the likes of Twitter or LinkedIn to meet your prospect person. Whether them to your office is entirely your choice. People will do business with other people if they like you and what you in you take them to lunch or invite offer is of value to them. share "People will forget what you said. People will forget what you did. But people will never forget how you made them feel." Maya Angelou PRODUCED BY WEBQuacker FOR MORE VISUAL CONTENT HEAD OVER TO WEBQUACKER.COM.AU SOURCES Marketing Metrics Hubspot: Lisa Toner: II %24

What Tinder Can Teach You About Social Selling

shared by kjekishan on Jul 07
4 key learnings from the dating app, Tinder, and how you can apply them to the idea of social selling.


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