What I learned at SAP’s Influencer Summit

SAP Influencer Summit 2010 Social Campaign What did we do to spread the word? 52 52 SAP employees produced.. 19 FB Posts 44 Blogs 11 Videos 2,046 Tweets 12 million 2,046 Tweets twitter impressions 0.71m Before 468 5.78m Dec 7 3,862 2.20m 2,141 emplovees 2.53m Dec 9 913 Influencers 7,850 After 466 tweets 42% of tweets contain Mobile Sustainability ByDesign Analytics OnDemand solution key words 42% CRM 898,327 facebook impressions 19 FB Posts 3,500 views 44 Blogs 1,986 views on Youtube 11 Videos How engaged was our audience? 51% overall Retweet share likes/FB posts 123 non-SAP blogs Overall, what was our impact? +8.4 pts increase in positive sentiment for key solution areas +13.7 +6.4 CRM +11.3 Mobile +0.4 ByDesign Analytics 21% increase in twitter follower growth rate 21% resulting in 7.4% more followers for SAP corporate accounts Over the course of 3 days, a small number of SAP employees leveraged social media to grow our community and improve our perception in the marketplace.