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What is Email Marketing?

What is Email Marketing? Email marketing keeps customers & prospects coming back to your business. By using attractive & professional emails, you can stay in touch with your audience and build stronger customer relationships. Commercial Communication If email were a country, its 1.4 billion users would make [1.1) it the largest in the world. European Union Population Email User Chinese United States Population Population Population 1.4 Billion 1.3 Billion 490 Million 309 Million Email has been used by nearly 90% of consumers since 2005 (1.2) Email is the preferred method of commercial communication by 74% of all online adults (1.3) 58% of consumers start their online day by reading their emails (1.4) 36% of consumers say that email marketing has become more relevant in the last 12 months, (1.9) Consumers Importance of Mobile 85% of smartphone users check their email on their smartphones, and 82% actually read their email on their smartphone.2.2) From: PRPL To: You 66% of 18-24 year olds say they check email on mobile devices more 57% of smartphone owners who had made a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email.2.3) than once a day.2.1) 43% of mobile email users check email four or more times per day, compared to 29% of those who do not use mobile email. 12.41 Smart Phone Users 1.08 Billion2" < 200 Million More than 1 billion consumers will be accessing email on their mobile phones by the year 2013. This is compared to fewer than 200 million in 2009 (2.6) 2009 >1 Billion 2013 Smart Phone User Demographics" Age 65+ Age 13-17 6.4 % 3.9% Age 45-64 Age 18-24 22.6% 17.4% Age 25-34 Age 35-44 27.2% 47% Female 21.5% 53% Male What can Email Marketing do for your business? Email marketing will help you hit your bottom line. Connect more directly with your current client base, and save money with a greater ROI than with other methods of online commercial communication. Consumer Engagement 94% of daily email users 100% subscribed to marketing 90% messages.".1) 80% 70% 60% 54% of respondents in a 50% consumer survey said they had a more favorable 40% opinion of the companies 30% that send them email.3.2) 20% 10% 0% 67% of Women 57% of Men Women are more likely than men to sign up for emails in order to obtain deals and promotions."3 US Consumer eMarketing Opt-in Email Distribution"" Primary Personal Account Specific eMarketing Account Other 79% 12% 79% of US consumers surveyed stated that the marketing messages that they opt into are sent to their primary personal accounts. Overall just 12% of US consumers report to have a dedicated e-mail account for marketing messages. Time Spent Reading Permission-Based Email*" Permission Based Email Campaigns are sent to users who explicitly opt-in to receive email updates. 27% of email users spend an hour or more weekly with permission email 59% of email users spend more than 20 minutes a week with permission email Permission-based email accounts for 26% of Average Email Read time spent with email. 74% accounts for all Time is 15-20 Seconds.3.6) other email activities combined. Email Opens by Day of Week*" Most Emails are sent between Monday and Friday. Tuesday through Thursday are the highest-volume days. 20% ullli. li 15% 10% 5% 0% Sunday Monday Tuesday Wednesday Thursday Friday Saturday Consumer Targeting Targeting and Execution Directly Affects Campaign Performance Open, Click-Through and Conversion Rates of Each Type of Email Marketing Campaign®.1 1 Untargeted Emails I User-Triggered Campaigns I Lifecycle Messaging Campaigns I Clickstream-Based Campaigns Open Rate Click-Through Rate Conversion Rate 0% 5% 10% 15% 20% 25% 30% 35% | Untargeted User-Triggered ILifecycle I Clickstream Campaigns sent to all subscribers without Campaigns recipients chosen based upon Campaigns customized Campaigns sent to and released to audi- subscribers based on utilizing additional subscriber's actions ence at specific clicks made from a points within that subscriber's "Lifecycle." information to while on a website. separate email. segment audience. Return On Investment Amongst these outlets, Email Marketing brings in the highest ROI per dollar spent on it in 2011"" ROI for each outlet based on each spent Catalogs $7.30 Mobile Internet Ads Search Email $10.51 $19.72 $22.24 $40.56 Email Sales Projections 2010 2012 2016 $57.8 Billion $67.8 Billion $82.2 Billion The Direct Marketing Association projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016, compared to $57.8 billion in 2010.3.21 What Purple, Rock, Scissors can do for you! We're fully equipped to develop specific email marketing strategies that effectively reach your audience. Our ex- pertise lies in creating and implementing customized messaging solutions to achieve your business goals and boost your ROI. We pianzple Designed and Compiled by: X/ Purple, Rock, Scissors purplerockscissors.com/email 2.6 The Radicati Group (2010) 1.1 Email Marketing Reports (2009) 1.2 MarketingProfs, "2010 Digital Marketing Fact Book" (Spring Edition, 2010) 1.3 Merkle "View From the Digital Inbox 2011" 2.7 GO-Globe.com 3.1 ExactTarget "Subscribers, Fans, and Follow- ers: The Social Profile" (2010) 3.2 Epsilon (Oct 2008) 3.3 ExactTarget "Email X-Factor Study" (2010) 3.4 e-Dialog "Manifesto for E-mail Marketers: (2011) 1.4 ExactTarget "3.Email X-Factor Study" (2010) 1.5 e-Dialog, "2011 Email Attitudes Report: Email Relevance and the Proliferation of Mobile Consumer Demand Relevance" (2010) Email Use" (2011) 3.5 Merkle Interactive Services (2009) 2.1 e-Dialog, "2011 Email Attitudes Report: Email 3.6 b2bemailmarketing.com 3.7 MailChimp.com 4.1 Graphicmail.com, Forrester.com, Bloomtools.com, Campaigner.com 5.1 Direct Marketing Association "Power of Direct" (2011) Relevance and the Proliferation of Mobile Email Use" (2011) 2.2 ExactTarget (2009) 2.3 ExactTarget "Subscribers, Fans, and Follow- ers: Mobile Dependence Day" (June 2011) 2.4 Merkle "View From the Digital Inbox 2011" 5.2 Direct Marketing Association "Power of (2011) Direct" (2011) 2.5 GO-Globe.com What is Email Marketing? Email marketing keeps customers & prospects coming back to your business. By using attractive & professional emails, you can stay in touch with your audience and build stronger customer relationships. Commercial Communication If email were a country, its 1.4 billion users would make [1.1) it the largest in the world. European Union Population Email User Chinese United States Population Population Population 1.4 Billion 1.3 Billion 490 Million 309 Million Email has been used by nearly 90% of consumers since 2005 (1.2) Email is the preferred method of commercial communication by 74% of all online adults (1.3) 58% of consumers start their online day by reading their emails (1.4) 36% of consumers say that email marketing has become more relevant in the last 12 months, (1.9) Consumers Importance of Mobile 85% of smartphone users check their email on their smartphones, and 82% actually read their email on their smartphone.2.2) From: PRPL To: You 66% of 18-24 year olds say they check email on mobile devices more 57% of smartphone owners who had made a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email.2.3) than once a day.2.1) 43% of mobile email users check email four or more times per day, compared to 29% of those who do not use mobile email. 12.41 Smart Phone Users 1.08 Billion2" < 200 Million More than 1 billion consumers will be accessing email on their mobile phones by the year 2013. This is compared to fewer than 200 million in 2009 (2.6) 2009 >1 Billion 2013 Smart Phone User Demographics" Age 65+ Age 13-17 6.4 % 3.9% Age 45-64 Age 18-24 22.6% 17.4% Age 25-34 Age 35-44 27.2% 47% Female 21.5% 53% Male What can Email Marketing do for your business? Email marketing will help you hit your bottom line. Connect more directly with your current client base, and save money with a greater ROI than with other methods of online commercial communication. Consumer Engagement 94% of daily email users 100% subscribed to marketing 90% messages.".1) 80% 70% 60% 54% of respondents in a 50% consumer survey said they had a more favorable 40% opinion of the companies 30% that send them email.3.2) 20% 10% 0% 67% of Women 57% of Men Women are more likely than men to sign up for emails in order to obtain deals and promotions."3 US Consumer eMarketing Opt-in Email Distribution"" Primary Personal Account Specific eMarketing Account Other 79% 12% 9% 79% of US consumers surveyed stated that the marketing messages that they opt into are sent to their primary personal accounts. Overall just 12% of US consumers report to have a dedicated e-mail account for marketing messages. Time Spent Reading Permission-Based Email*" Permission Based Email Campaigns are sent to users who explicitly opt-in to receive email updates. 27% of email users spend an hour or more weekly with permission email 59% of email users spend more than 20 minutes a week with permission email Permission-based email accounts for 26% of Average Email Read time spent with email. 74% accounts for all Time is 15-20 Seconds.3.6) other email activities combined. Email Opens by Day of Week*" Most Emails are sent between Monday and Friday. Tuesday through Thursday are the highest-volume days. 20% ullli. li 15% 10% 5% 0% Sunday Monday Tuesday Wednesday Thursday Friday Saturday Consumer Targeting Targeting and Execution Directly Affects Campaign Performance Open, Click-Through and Conversion Rates of Each Type of Email Marketing Campaign®.1 1 Untargeted Emails I User-Triggered Campaigns I Lifecycle Messaging Campaigns I Clickstream-Based Campaigns Open Rate Click-Through Rate Conversion Rate 0% 5% 10% 15% 20% 25% 30% 35% | Untargeted User-Triggered ILifecycle I Clickstream Campaigns sent to all subscribers without Campaigns recipients chosen based upon Campaigns customized Campaigns sent to and released to audi- subscribers based on utilizing additional subscriber's actions ence at specific clicks made from a points within that subscriber's "Lifecycle." information to while on a website. separate email. segment audience. Return On Investment Amongst these outlets, Email Marketing brings in the highest ROI per dollar spent on it in 2011"" ROI for each outlet based on each spent Catalogs $7.30 Mobile Internet Ads Search Email $10.51 $19.72 $22.24 $40.56 Email Sales Projections 2010 2012 2016 $57.8 Billion $67.8 Billion $82.2 Billion The Direct Marketing Association projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016, compared to $57.8 billion in 2010.3.21 What Purple, Rock, Scissors can do for you! We're fully equipped to develop specific email marketing strategies that effectively reach your audience. Our ex- pertise lies in creating and implementing customized messaging solutions to achieve your business goals and boost your ROI. We pianzple Designed and Compiled by: X/ Purple, Rock, Scissors purplerockscissors.com/email 2.6 The Radicati Group (2010) 1.1 Email Marketing Reports (2009) 1.2 MarketingProfs, "2010 Digital Marketing Fact Book" (Spring Edition, 2010) 1.3 Merkle "View From the Digital Inbox 2011" 2.7 GO-Globe.com 3.1 ExactTarget "Subscribers, Fans, and Follow- ers: The Social Profile" (2010) 3.2 Epsilon (Oct 2008) 3.3 ExactTarget "Email X-Factor Study" (2010) 3.4 e-Dialog "Manifesto for E-mail Marketers: (2011) 1.4 ExactTarget "3.Email X-Factor Study" (2010) 1.5 e-Dialog, "2011 Email Attitudes Report: Email Relevance and the Proliferation of Mobile Consumer Demand Relevance" (2010) Email Use" (2011) 3.5 Merkle Interactive Services (2009) 2.1 e-Dialog, "2011 Email Attitudes Report: Email 3.6 b2bemailmarketing.com 3.7 MailChimp.com 4.1 Graphicmail.com, Forrester.com, Bloomtools.com, Campaigner.com 5.1 Direct Marketing Association "Power of Direct" (2011) Relevance and the Proliferation of Mobile Email Use" (2011) 2.2 ExactTarget (2009) 2.3 ExactTarget "Subscribers, Fans, and Follow- ers: Mobile Dependence Day" (June 2011) 2.4 Merkle "View From the Digital Inbox 2011" 5.2 Direct Marketing Association "Power of (2011) Direct" (2011) 2.5 GO-Globe.com What is Email Marketing? Email marketing keeps customers & prospects coming back to your business. By using attractive & professional emails, you can stay in touch with your audience and build stronger customer relationships. Commercial Communication If email were a country, its 1.4 billion users would make [1.1) it the largest in the world. European Union Population Email User Chinese United States Population Population Population 1.4 Billion 1.3 Billion 490 Million 309 Million Email has been used by nearly 90% of consumers since 2005 (1.2) Email is the preferred method of commercial communication by 74% of all online adults (1.3) 58% of consumers start their online day by reading their emails (1.4) 36% of consumers say that email marketing has become more relevant in the last 12 months, (1.9) Consumers Importance of Mobile 85% of smartphone users check their email on their smartphones, and 82% actually read their email on their smartphone.2.2) From: PRPL To: You 66% of 18-24 year olds say they check email on mobile devices more 57% of smartphone owners who had made a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email.2.3) than once a day.2.1) 43% of mobile email users check email four or more times per day, compared to 29% of those who do not use mobile email. 12.41 Smart Phone Users 1.08 Billion2" < 200 Million More than 1 billion consumers will be accessing email on their mobile phones by the year 2013. This is compared to fewer than 200 million in 2009 (2.6) 2009 >1 Billion 2013 Smart Phone User Demographics" Age 65+ Age 13-17 6.4 % 3.9% Age 45-64 Age 18-24 22.6% 17.4% Age 25-34 Age 35-44 27.2% 47% Female 21.5% 53% Male What can Email Marketing do for your business? Email marketing will help you hit your bottom line. Connect more directly with your current client base, and save money with a greater ROI than with other methods of online commercial communication. Consumer Engagement 94% of daily email users 100% subscribed to marketing 90% messages.".1) 80% 70% 60% 54% of respondents in a 50% consumer survey said they had a more favorable 40% opinion of the companies 30% that send them email.3.2) 20% 10% 0% 67% of Women 57% of Men Women are more likely than men to sign up for emails in order to obtain deals and promotions."3 US Consumer eMarketing Opt-in Email Distribution"" Primary Personal Account Specific eMarketing Account Other 79% 12% 9% 79% of US consumers surveyed stated that the marketing messages that they opt into are sent to their primary personal accounts. Overall just 12% of US consumers report to have a dedicated e-mail account for marketing messages. Time Spent Reading Permission-Based Email*" Permission Based Email Campaigns are sent to users who explicitly opt-in to receive email updates. 27% of email users spend an hour or more weekly with permission email 59% of email users spend more than 20 minutes a week with permission email Permission-based email accounts for 26% of Average Email Read time spent with email. 74% accounts for all Time is 15-20 Seconds.3.6) other email activities combined. Email Opens by Day of Week*" Most Emails are sent between Monday and Friday. Tuesday through Thursday are the highest-volume days. 20% ullli. li 15% 10% 5% 0% Sunday Monday Tuesday Wednesday Thursday Friday Saturday Consumer Targeting Targeting and Execution Directly Affects Campaign Performance Open, Click-Through and Conversion Rates of Each Type of Email Marketing Campaign®.1 1 Untargeted Emails I User-Triggered Campaigns I Lifecycle Messaging Campaigns I Clickstream-Based Campaigns Open Rate Click-Through Rate Conversion Rate 0% 5% 10% 15% 20% 25% 30% 35% | Untargeted User-Triggered ILifecycle I Clickstream Campaigns sent to all subscribers without Campaigns recipients chosen based upon Campaigns customized Campaigns sent to and released to audi- subscribers based on utilizing additional subscriber's actions ence at specific clicks made from a points within that subscriber's "Lifecycle." information to while on a website. separate email. segment audience. Return On Investment Amongst these outlets, Email Marketing brings in the highest ROI per dollar spent on it in 2011"" ROI for each outlet based on each spent Catalogs $7.30 Mobile Internet Ads Search Email $10.51 $19.72 $22.24 $40.56 Email Sales Projections 2010 2012 2016 $57.8 Billion $67.8 Billion $82.2 Billion The Direct Marketing Association projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016, compared to $57.8 billion in 2010.3.21 What Purple, Rock, Scissors can do for you! We're fully equipped to develop specific email marketing strategies that effectively reach your audience. Our ex- pertise lies in creating and implementing customized messaging solutions to achieve your business goals and boost your ROI. We pianzple Designed and Compiled by: X/ Purple, Rock, Scissors purplerockscissors.com/email 2.6 The Radicati Group (2010) 1.1 Email Marketing Reports (2009) 1.2 MarketingProfs, "2010 Digital Marketing Fact Book" (Spring Edition, 2010) 1.3 Merkle "View From the Digital Inbox 2011" 2.7 GO-Globe.com 3.1 ExactTarget "Subscribers, Fans, and Follow- ers: The Social Profile" (2010) 3.2 Epsilon (Oct 2008) 3.3 ExactTarget "Email X-Factor Study" (2010) 3.4 e-Dialog "Manifesto for E-mail Marketers: (2011) 1.4 ExactTarget "3.Email X-Factor Study" (2010) 1.5 e-Dialog, "2011 Email Attitudes Report: Email Relevance and the Proliferation of Mobile Consumer Demand Relevance" (2010) Email Use" (2011) 3.5 Merkle Interactive Services (2009) 2.1 e-Dialog, "2011 Email Attitudes Report: Email 3.6 b2bemailmarketing.com 3.7 MailChimp.com 4.1 Graphicmail.com, Forrester.com, Bloomtools.com, Campaigner.com 5.1 Direct Marketing Association "Power of Direct" (2011) Relevance and the Proliferation of Mobile Email Use" (2011) 2.2 ExactTarget (2009) 2.3 ExactTarget "Subscribers, Fans, and Follow- ers: Mobile Dependence Day" (June 2011) 2.4 Merkle "View From the Digital Inbox 2011" 5.2 Direct Marketing Association "Power of (2011) Direct" (2011) 2.5 GO-Globe.com What is Email Marketing? Email marketing keeps customers & prospects coming back to your business. By using attractive & professional emails, you can stay in touch with your audience and build stronger customer relationships. Commercial Communication If email were a country, its 1.4 billion users would make [1.1) it the largest in the world. European Union Population Email User Chinese United States Population Population Population 1.4 Billion 1.3 Billion 490 Million 309 Million Email has been used by nearly 90% of consumers since 2005 (1.2) Email is the preferred method of commercial communication by 74% of all online adults (1.3) 58% of consumers start their online day by reading their emails (1.4) 36% of consumers say that email marketing has become more relevant in the last 12 months, (1.9) Consumers Importance of Mobile 85% of smartphone users check their email on their smartphones, and 82% actually read their email on their smartphone.2.2) From: PRPL To: You 66% of 18-24 year olds say they check email on mobile devices more 57% of smartphone owners who had made a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email.2.3) than once a day.2.1) 43% of mobile email users check email four or more times per day, compared to 29% of those who do not use mobile email. 12.41 Smart Phone Users 1.08 Billion2" < 200 Million More than 1 billion consumers will be accessing email on their mobile phones by the year 2013. This is compared to fewer than 200 million in 2009 (2.6) 2009 >1 Billion 2013 Smart Phone User Demographics" Age 65+ Age 13-17 6.4 % 3.9% Age 45-64 Age 18-24 22.6% 17.4% Age 25-34 Age 35-44 27.2% 47% Female 21.5% 53% Male What can Email Marketing do for your business? Email marketing will help you hit your bottom line. Connect more directly with your current client base, and save money with a greater ROI than with other methods of online commercial communication. Consumer Engagement 94% of daily email users 100% subscribed to marketing 90% messages.".1) 80% 70% 60% 54% of respondents in a 50% consumer survey said they had a more favorable 40% opinion of the companies 30% that send them email.3.2) 20% 10% 0% 67% of Women 57% of Men Women are more likely than men to sign up for emails in order to obtain deals and promotions."3 US Consumer eMarketing Opt-in Email Distribution"" Primary Personal Account Specific eMarketing Account Other 79% 12% 9% 79% of US consumers surveyed stated that the marketing messages that they opt into are sent to their primary personal accounts. Overall just 12% of US consumers report to have a dedicated e-mail account for marketing messages. Time Spent Reading Permission-Based Email*" Permission Based Email Campaigns are sent to users who explicitly opt-in to receive email updates. 27% of email users spend an hour or more weekly with permission email 59% of email users spend more than 20 minutes a week with permission email Permission-based email accounts for 26% of Average Email Read time spent with email. 74% accounts for all Time is 15-20 Seconds.3.6) other email activities combined. Email Opens by Day of Week*" Most Emails are sent between Monday and Friday. Tuesday through Thursday are the highest-volume days. 20% ullli. li 15% 10% 5% 0% Sunday Monday Tuesday Wednesday Thursday Friday Saturday Consumer Targeting Targeting and Execution Directly Affects Campaign Performance Open, Click-Through and Conversion Rates of Each Type of Email Marketing Campaign®.1 1 Untargeted Emails I User-Triggered Campaigns I Lifecycle Messaging Campaigns I Clickstream-Based Campaigns Open Rate Click-Through Rate Conversion Rate 0% 5% 10% 15% 20% 25% 30% 35% | Untargeted User-Triggered ILifecycle I Clickstream Campaigns sent to all subscribers without Campaigns recipients chosen based upon Campaigns customized Campaigns sent to and released to audi- subscribers based on utilizing additional subscriber's actions ence at specific clicks made from a points within that subscriber's "Lifecycle." information to while on a website. separate email. segment audience. Return On Investment Amongst these outlets, Email Marketing brings in the highest ROI per dollar spent on it in 2011"" ROI for each outlet based on each spent Catalogs $7.30 Mobile Internet Ads Search Email $10.51 $19.72 $22.24 $40.56 Email Sales Projections 2010 2012 2016 $57.8 Billion $67.8 Billion $82.2 Billion The Direct Marketing Association projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016, compared to $57.8 billion in 2010.3.21 What Purple, Rock, Scissors can do for you! We're fully equipped to develop specific email marketing strategies that effectively reach your audience. Our ex- pertise lies in creating and implementing customized messaging solutions to achieve your business goals and boost your ROI. We pianzple Designed and Compiled by: X/ Purple, Rock, Scissors purplerockscissors.com/email 2.6 The Radicati Group (2010) 1.1 Email Marketing Reports (2009) 1.2 MarketingProfs, "2010 Digital Marketing Fact Book" (Spring Edition, 2010) 1.3 Merkle "View From the Digital Inbox 2011" 2.7 GO-Globe.com 3.1 ExactTarget "Subscribers, Fans, and Follow- ers: The Social Profile" (2010) 3.2 Epsilon (Oct 2008) 3.3 ExactTarget "Email X-Factor Study" (2010) 3.4 e-Dialog "Manifesto for E-mail Marketers: (2011) 1.4 ExactTarget "3.Email X-Factor Study" (2010) 1.5 e-Dialog, "2011 Email Attitudes Report: Email Relevance and the Proliferation of Mobile Consumer Demand Relevance" (2010) Email Use" (2011) 3.5 Merkle Interactive Services (2009) 2.1 e-Dialog, "2011 Email Attitudes Report: Email 3.6 b2bemailmarketing.com 3.7 MailChimp.com 4.1 Graphicmail.com, Forrester.com, Bloomtools.com, Campaigner.com 5.1 Direct Marketing Association "Power of Direct" (2011) Relevance and the Proliferation of Mobile Email Use" (2011) 2.2 ExactTarget (2009) 2.3 ExactTarget "Subscribers, Fans, and Follow- ers: Mobile Dependence Day" (June 2011) 2.4 Merkle "View From the Digital Inbox 2011" 5.2 Direct Marketing Association "Power of (2011) Direct" (2011) 2.5 GO-Globe.com What is Email Marketing? Email marketing keeps customers & prospects coming back to your business. By using attractive & professional emails, you can stay in touch with your audience and build stronger customer relationships. Commercial Communication If email were a country, its 1.4 billion users would make [1.1) it the largest in the world. European Union Population Email User Chinese United States Population Population Population 1.4 Billion 1.3 Billion 490 Million 309 Million Email has been used by nearly 90% of consumers since 2005 (1.2) Email is the preferred method of commercial communication by 74% of all online adults (1.3) 58% of consumers start their online day by reading their emails (1.4) 36% of consumers say that email marketing has become more relevant in the last 12 months, (1.9) Consumers Importance of Mobile 85% of smartphone users check their email on their smartphones, and 82% actually read their email on their smartphone.2.2) From: PRPL To: You 66% of 18-24 year olds say they check email on mobile devices more 57% of smartphone owners who had made a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email.2.3) than once a day.2.1) 43% of mobile email users check email four or more times per day, compared to 29% of those who do not use mobile email. 12.41 Smart Phone Users 1.08 Billion2" < 200 Million More than 1 billion consumers will be accessing email on their mobile phones by the year 2013. This is compared to fewer than 200 million in 2009 (2.6) 2009 >1 Billion 2013 Smart Phone User Demographics" Age 65+ Age 13-17 6.4 % 3.9% Age 45-64 Age 18-24 22.6% 17.4% Age 25-34 Age 35-44 27.2% 47% Female 21.5% 53% Male What can Email Marketing do for your business? Email marketing will help you hit your bottom line. Connect more directly with your current client base, and save money with a greater ROI than with other methods of online commercial communication. Consumer Engagement 94% of daily email users 100% subscribed to marketing 90% messages.".1) 80% 70% 60% 54% of respondents in a 50% consumer survey said they had a more favorable 40% opinion of the companies 30% that send them email.3.2) 20% 10% 0% 67% of Women 57% of Men Women are more likely than men to sign up for emails in order to obtain deals and promotions."3 US Consumer eMarketing Opt-in Email Distribution"" Primary Personal Account Specific eMarketing Account Other 79% 12% 9% 79% of US consumers surveyed stated that the marketing messages that they opt into are sent to their primary personal accounts. Overall just 12% of US consumers report to have a dedicated e-mail account for marketing messages. Time Spent Reading Permission-Based Email*" Permission Based Email Campaigns are sent to users who explicitly opt-in to receive email updates. 27% of email users spend an hour or more weekly with permission email 59% of email users spend more than 20 minutes a week with permission email Permission-based email accounts for 26% of Average Email Read time spent with email. 74% accounts for all Time is 15-20 Seconds.3.6) other email activities combined. Email Opens by Day of Week*" Most Emails are sent between Monday and Friday. Tuesday through Thursday are the highest-volume days. 20% ullli. li 15% 10% 5% 0% Sunday Monday Tuesday Wednesday Thursday Friday Saturday Consumer Targeting Targeting and Execution Directly Affects Campaign Performance Open, Click-Through and Conversion Rates of Each Type of Email Marketing Campaign®.1 1 Untargeted Emails I User-Triggered Campaigns I Lifecycle Messaging Campaigns I Clickstream-Based Campaigns Open Rate Click-Through Rate Conversion Rate 0% 5% 10% 15% 20% 25% 30% 35% | Untargeted User-Triggered ILifecycle I Clickstream Campaigns sent to all subscribers without Campaigns recipients chosen based upon Campaigns customized Campaigns sent to and released to audi- subscribers based on utilizing additional subscriber's actions ence at specific clicks made from a points within that subscriber's "Lifecycle." information to while on a website. separate email. segment audience. Return On Investment Amongst these outlets, Email Marketing brings in the highest ROI per dollar spent on it in 2011"" ROI for each outlet based on each spent Catalogs $7.30 Mobile Internet Ads Search Email $10.51 $19.72 $22.24 $40.56 Email Sales Projections 2010 2012 2016 $57.8 Billion $67.8 Billion $82.2 Billion The Direct Marketing Association projects email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016, compared to $57.8 billion in 2010.3.21 What Purple, Rock, Scissors can do for you! We're fully equipped to develop specific email marketing strategies that effectively reach your audience. Our ex- pertise lies in creating and implementing customized messaging solutions to achieve your business goals and boost your ROI. We pianzple Designed and Compiled by: X/ Purple, Rock, Scissors purplerockscissors.com/email 2.6 The Radicati Group (2010) 1.1 Email Marketing Reports (2009) 1.2 MarketingProfs, "2010 Digital Marketing Fact Book" (Spring Edition, 2010) 1.3 Merkle "View From the Digital Inbox 2011" 2.7 GO-Globe.com 3.1 ExactTarget "Subscribers, Fans, and Follow- ers: The Social Profile" (2010) 3.2 Epsilon (Oct 2008) 3.3 ExactTarget "Email X-Factor Study" (2010) 3.4 e-Dialog "Manifesto for E-mail Marketers: (2011) 1.4 ExactTarget "3.Email X-Factor Study" (2010) 1.5 e-Dialog, "2011 Email Attitudes Report: Email Relevance and the Proliferation of Mobile Consumer Demand Relevance" (2010) Email Use" (2011) 3.5 Merkle Interactive Services (2009) 2.1 e-Dialog, "2011 Email Attitudes Report: Email 3.6 b2bemailmarketing.com 3.7 MailChimp.com 4.1 Graphicmail.com, Forrester.com, Bloomtools.com, Campaigner.com 5.1 Direct Marketing Association "Power of Direct" (2011) Relevance and the Proliferation of Mobile Email Use" (2011) 2.2 ExactTarget (2009) 2.3 ExactTarget "Subscribers, Fans, and Follow- ers: Mobile Dependence Day" (June 2011) 2.4 Merkle "View From the Digital Inbox 2011" 5.2 Direct Marketing Association "Power of (2011) Direct" (2011) 2.5 GO-Globe.com

What is Email Marketing?

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With the introduction of our in-house Email Marketing branch, we’ve crafted an infographic to convey the service in all its glory. Explains email campaign success, smartphone use, emailer demographi...

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