What Arabs Share on Social Media

WHAT ARABS SHARE ON SOCIAL MEDIA You Tube in SOCIAL MEDIA USAGE HABITS AMONG USERS IN THE ARAB WORLD 50% 18% 9% READING POSTS/ BLOGS BY OTHER PEOPLE SEARCHING FOR AND CONNECTING WITH FAMILY/FRIENDS CHATTING 6% 6% 11% BLOGGING / DISCUSSING CURRENT EVENTS POSTING OTHERS PICTURES THE PERCEPTIONS OF ARABS ABOUT SOCIAL MEDIA 81% 79% 70% EASIER TO CHANGED THE WORLD AS WE KNOW IT BRING PEOPLE CLOSE TOGETHER CONNECT WITH EACH OTHER 67% 66% 66% FOLLOWING ENCOURAGE PEOPLE TO BE CREATIVE BIG IMPACT ON SUCCESS OF COMPANIES UP WITH LATEST NEWS AND INNOVATIVE 63% 62% 61% CHANGING IMPACT EASIER TO FIND A SUITABLE JOB POSITIVE IMPACT ON MY LIFE ON SOCIETY 57% 52% GREAT CHANNEL OF COMMUNICATION BETWEEN GOVERNMENT AND PEOPLE MADE ME A HAPPIER PERSON TOP SOCIAL MEDIA CHANNELS BY USAGE You Tube 87% 84% 39% FACEBOOK WHATSAPP YOUTUBE 34% 32% INSTAGRAM TWITTER AVERAGE LENGTH OF SESSION WHEN USING SOCIAL MEDIA 5% 23% 25% LESS THAN 5-15 16-30 MINUTES 5 MINUTES MINUTES 20% 15% 7% 5% MORE THAN 4 HOURS 31-60 1-2 HOURS 2-4 HOURS MINUTES TOP SOCIAL MEDIA CHANNELS BY %AGE OF ARAB SOCIAL MEDIA USERS f 87% 84% 34% FACEBOOK WHATSAPP INSTAGRAM You in Tube 40% 32% 29% 9% YOUTUBE TWITTER GOOGLE PLUS LINKEDIN %AGE OF SUBSCRIBERS WHO ACCESS SOCIAL MEDIA DAILY 87% 96% 80% FACEBOOK WHATSAPP INSTAGRAM You Tube in 66% 39% 60% 40% YOUTUBE TWITTER GOOGLE PLUS LINKEDIN Compiled & Designed by: Sources: GO-Gulf www.wpp.com/govtpractice/-/media/wppgov/ files/arabsocialmediareport-2015.pdf http://www.slideshare.net/mrdamian/ social-media-in-the-middle-east-the-story-of-2014 web design web applications identity seo