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Week of financial conversation in social media

OTM aotmcreate#finance#sm A WEEK OF FINANCIAL 25th April - 1st May CONVERSATION IN SOCIAL BANKS SHARE OF VOICE ACROSS SOCIAL NETWORKS BARCLAYS RBS HSBC DEUTSCHE BANK CITIBANK 18.2k 28.7k 18.5k 1.4k 2.4k 928 521 548 502 122 363 91 51 87 35 You Tube 8+ WHERE THE CONVERSATIONS ARE HAPPENING % denotes countries contribution to each banks total mentions 34% 33% 28% 28% 23% 20% 16% 29% 19% 12% 42% 6% BARCLAYS RBS 32% 15% HSBC DEUTSCHE BANK CITIBANK CREDIT AGRICOLE 22% 22% 11% 12% 8% BNP PARIBAS under 5% of conversations not included SHARE OF VOICE v SHARE OF EMPLOYEES v SHARE OF ASSETS BARCLAYS BNP PARIBAS CITI BANK CREDIT AGRICOLE DEUTSCHE BANK RBS SHARE OF VOICE SHARE OF EMPLOYEES SHARE OF ASSETS COMMON CONVERSATIONS Premier League Tennis China/Hong Kong Deutsche Bank Business Services Loans Talk about the brand 37th Annual Health Care Conference BARCLAYS BNP PARIBAS CITIBANK DEUTSCHE BANK HSBC RBS CREDIT AGRICOLE SENTIMENTS GENDER SPLIT Size of faces reflects percentages of positive and negative sentiment. Split of males and females discussing the banks. COMMENTS WITH OVER 5K REACH REFLECT SENTIMENT BARCLAYS 46% | 22% 76% | 23% BNP PARIBAS 43% | 13% 64% | 35% CITIBANK 36% | 17% 51% | 48% CREDIT AGRICOLE 42% | 23% 68% | 31% DEUTSCHE BANK 46% | 33% 70% | 29% 38SH 30% | 39% | 35% RBS 43% | 24% 75% | 24% The above infographic was created by OTM to show a blend of social activity and financial information of some of the largest banks in the western hemisphere. If you'd like to know more about what we're doing for the finance sector in social or would like to understand how we got to this information through social listening get in contact: 45-51 Whitfield Street London W1T 4HD, UK +44 (0) 20 3031 6000 www.otmcreate.com Reference: UberVu.com | Size: http://www.thecityuk.com/research/our-work/reports-list/banking-2012/ I Employees: Google Finance We endeavour to keep the information contained in this infographic correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the infographic for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

Week of financial conversation in social media

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The below is our "Week of financial conversation in social media" infographic using a blend of social listening, financial records and insight. Has this raised more questions? Validated opinions or fo...

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OTM

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Social Media
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