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Webenza SMQ for Two Wheeler Industry

WEBENZA WORLD WITHOUT BOUNDARIES SMQ SCORE Webenza SMQ Score represents a cumulative score (out of 100) derived from the performance of a particular brand/company/individual on all the social media channels (Currently 10) based on a few parameters. The parameters are Existence, Audience Strength, Frequency, Recency, Engagement Rate, etc. on various channels. This score is useful in assessing a particular industry to understand which brand/company is doing better in terms of Social Media engagement vis-à-vis its competitors. TWO WHEELER OVERALL SMQ SCORE - JANUARY 2015 1 2 В него ROYAL ENFIELD S SUZUKI YAMAHA SMQ SCORE - 79.57 SMQ SCORE - 71.26 SMQ SCORE - 61.13 SMQ SCORE - 54.07 8 D Mahindra TVS HONDA X BAJAJ ELML= SMQ SCORE - 51.92 SMQ SCORE - 37.83 SMQ SCORE - 33.43 SMQ SCORE - 18.33 SMQ SCORE - 13.42 SOCIAL CHANNEL STRENGTH Channels Twitter Facebook YouTube LinkedIn Google+ HERO MOTORCORP ROYAL ENFIELD SUZUKI YAMAHA MAHINDRA TVS MOTORS HONDA BAJAJ AUTO LML Рoor Good *In this analysis, we have considered eight Indian Two Wheeler Companies to understand their social media foCus and engagement. A better ranking indicates better social media channel focus and engagement within a specific time period. The eight major brands which are considered for this are Wheelers, Yamaha Motor, TVS Motor, LML, Honda and Bajaj Auto. The weightage given here is within the competition only and not to consider as a benchmark for the industry Hero Motocorp, Royal Enfield, Suzuki Motorcycle, Mahindra Two As always, feel free to call us: +91 96863 08877 or mail us: [email protected] /@Webenza Webenza (in /webenza Source: Powered by: IncPot WEBENZA WORLD WITHOUT BOUNDARIES

Webenza SMQ for Two Wheeler Industry

shared by Webenza on Feb 16
From an ‘oligopoly’ market in the 1980’s to a ‘consumer –dominant’ market today, the Indian Automobile Industry has substantially grown in the past few years and is expected to rise at a C...



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