Virat kohli moving ahead of becoming Sachin Tendulkar in Marketing

SAHARA NDIA *Sto INDA SACHIN VIRAT TENDULKAR КOHLI f f >26 M 10.2 M followers 10 M followers <26 M likes likes RELIABLE WILL DO EVERYTHING POSSIBLE TO WIN GREAT TECHNIQUE AGGRESSIVE YET CALM & COMPOSED COMPOSED GENTLEMAN DOESN'T SHY AWAY FROM TAKING SIDES POLITICALLY Adjectives CORRECT BAD BOY MEDIA-SHY LOVES MEDIA ATTENTION PICTURE-PERFECT REAL REGULAR KID WHO MADE IT BIG BRASH BECAUSE OF TALENT YOUTH ICON EVERYONE'S FAVORITE PEPSI Boost MRF pepsi airtel adidas OAKLEY Brands Endorsed ID adidas MRF VISA fastrack Canon TISSOT PHILIPS WROGN Colgate Colgate FLYING MACHINE AGGRESSIVE TRUST DELIVERS WHEN RELIABILITY MOST NEEDED LEGACY YOUTHFUL Associated INDUSTRY LEADER Brand SPUNKY TECHNICALLY Values SOUND BRASH CONTROVERSIAL EVERYBODY'S FAVORITE Social Media Other 'heroes' No more 1-way communication for brands & Pop culture heroes & other celebrities are shifting from the untainted white to grey celebrities. Followers will call out on bullshit way faster. shades. More media outlets Brash Brands Brands like AIB, TVF, Fastrack, Durex etc. have ensured that Nothing makes a better headline than a controversy. 'pushing the limits of what's acceptable' is the new cool. Just like the fans, media also loves the bad boys. Younger India Paparazzi culture Social media fan pages, Page Youngsters are becoming more independent & have a greater spending power. Thus, more brands are trying to (specifically) target them. 3 articles & shows have led to celebrities whose every move is watched instead of the earlier on-(field/screen) idols. BONOBOZ