Video Gets 100 Million Views in 6 Days

The KONY 2012 Kraziness This half-hour film about a brutal warlord and his heinous crimes has created a media buzz that speaks volumes about the power of viral video. In 6 days, KONY 2012 was viewed more than 100,000,000 times -200,000 views 42% Within days of of people had heard its release about KONY 2012 KONY 2012 is the fastest video -to reach 100 million views - Susan Boyle, Britain's Got Talent days to reach 100 million Lady Gaga, Bad Romance 18 Rebecca Black, Friday 45 IIII Justin Bieber, Baby 56 The Annoying Orange 167 David After Dentist 356 Charlie Bit My Finger Again 402 - Who's watching it? Over one hundred million people have seen the film, but young adults are more than twice as likely as older people to have seen it. Plus, they are the driving force behind its viral exposure. Age 19-29 23% Age 30-49 Age 65 13% 8% (1% Age 50-64 -Who's talking about it? Within a few days of the video's release, 58% of American adults ages 18-30 had heard of Kony 2012. Here's a breakdown of how people have heard about KONY 2012: 10% 21% 29% 47% 7% 7% 2% Age Group I 18-29 I 50-64 Tradition Media 1 65- Someone Else Internet - The Oprah Effect March 5: KONY 2012 had 66,000 views its first day online. March 6: Oprah tweeted about the film to her 10 million followers .views of the film skyrocketed to 9 million in I day - Other celebs that tweeted with the hashtag #stopkony 18,713.177 followers 15,319.006 @justinbieber eeve« @rihanna @KimKardashian e M 14.200,183 @NICKIMINAJ eetuUuCeu1|0,368,851 @Oprah eeetuutu |0,073,718 @RyanSeacrest U 6227.128 @BillGates eue 5,730,245 @iamdiddy e ** 5,078,358 The KONY Controversies The film spawned other videos that also went viral: March 7: KONY 2012 Video is Misleading 3.6 million YouTube views in I week March II: Project KONY 2012 Scam?! 3.5 million YouTube views in I week March 15: Videos of KONY 2012 director Jason Russell's naked meltdown Combined views of over 4 million within 5 days of the event Sources: "Update: Kony Social Video Campaign Tops 100 Million Views," Visible Measures, March 2012 "The Viral Kony 2012 Video," Pew Research Center, March 2012 Twitter, visited March 2012 YouTube, visited March 2012 OnlineSchools.com Fer eery ehapter ef peur edueie 000 000 000 0000 0000 0000 0000 0000 0000 0000 0000 0000 000 000 000 000 0000 00O 0000 000O 0000 000O 0000 0000 0000 0000 0000 O000 000 000