The Value of Being Linked In

The Value of Being Linked in Linkedin is one of the fastest growing social networking sites in the world. While its numbers pale in comparison to competitors such as Facebook and Twitter, catering to business profes- sionals gives the site a unique advantage. Seeking to capitalize on its growing notoriety, owners recently decided to take the company public, filing for an initial public offering last month. But how do you put a price on being Linkedin? Before you run out to buy yourself a thousand shares, take a look at our breakdown of the social networking powerhouse. Since its launch in 2003, Linkedin has grown to an Linked in That's more than 5 times the population of the state of New York! estimated 100 million members worldwide. 100 million members Population: 19,421,055 2 Billion: The Number of People Searches on Linkedin in 2010 Vice President of Marketing Chief Financial Office Senior Manager Vice Director Of Operations #12 LinkedIn in (100 Million) #13 The Phillipines (94 Million) #14 Vietnam (87 million) If Linkedin was its own country, it would be the 12th largest country in the world, by population. LinkedIn's 100 Million members reside in over 200 countries. Over half of these members live outside of the U.S. 1m+ 2m+ 3m+ 5m+ 8m + each The Nether- Canada lands UK France India Italy DACH Region: (Germany, Austria and Switzerland) Spain Australia 45m + Number of Members Per Capita Brazil USA 0 49 4 0 0 12 # of Days It Took For LinkedIn to # of Days It Currently Takes LinkedIn to Gain a Million New Users Reach Its First Million Users 1 Million new users every 12 Days MONDAY MARCH 83,333 every day 12 1:01:01 3,472 every hour 58 users per minute user per second FORTUNE Wal-Mart 500 USA Connections: 6,451 connections In 2010, executives from every Fortune 500 Company could be found on LinkedIn. 1% of users are responsible for 34% of Linkedln's Traffic. 69% of all users make at least $60 K. 39% make over $100 K 68% of users are 74% of all users have a college 76% of Linkedin have degree or better, with 26% having a graduate degree. no kids (between the over the age of 35. ages of 0 and 17) Who Owns LinkedIn? • Co-Founder/Angel investor Reid Hoffman (22%) • Sequoia Capital (19%) • Greylock Partners (16%) Bressemer Venture Partners (5%). • Current CEO, Jeffrey Weiner (4%) O Other = (34%) LinkedIn is the Facebook of Business, So How's Business? Number of Employees Worldwide $2 Billion • Revenue O Profit LinkedIn: Facebook: Over 1000 Over 2000 What Brings Home the Bacon? $15.4 Million $600 Million "Hiring Solutions" - which includes its recruiting services, job posting services and several sub- scriptions services - represented 41% of Linkedin's Total Revenue $243 Million in f Linked in 's Outlook •LinkedIn planning to go public in 2011 •IPO expects to raise $200M. Linkedin will be worth $2B. •Cash-flow positive: Linkedin still hasn't touched money it raised in 2008. •Latest networking site to be banned in China. •LinkedIn Today: now has a built-in news aggregator Information Provided By: www.OnlineMBA.com Sources: http://www.b2cmarketinginsider.com/b2b-perspective/10-fast-facts-about-linkedin-01274s http://press.linkedin.com/about/ http://www.facebook.com/press/info.php?factsheet http://www.facebook.com/press/info.php?statistics http://www.globalrecruitingroundtable.com/2010/05/05/everything-you-wanted-to-know-about-linkedin-statistics-a nd-trends-2010/ http://www.businessweek.com/technology/content/jan2011/tc2011016_998330.htm http://blogs.wsj.com/deals/2011/03/14/linkedin-ipo-whats-new/ http://blogs.wsj.com/deals/2011/01/06/linkedin-ipo-5-things-you-didnt-know-about-the-company/ Design By Ellie Koning