US Consumer Usage Of Social Media To Make Shopping Decisions

U.S. CONSUMER USAGE OF Social Media TO MAKE Shopping Decisions A recent survey by the Empathica Consumer Insights Panel of more than 6,500 U.S. consumers found that mobile and social customer experience strategies are becoming more important than ever for brands, with retail consumers using these channels to make decisions - even while in store. Based on the survey results, this infographic displays the specific ways consumers use mobile and social channels to enhance their in-store experience. ONLINE ACTIVITY 23% SCANNED a QR code Social Media & Online Tools in Retail Shopping Experiences 55% LIKED a brand on Facebook 26% 27% 8% DOWNLOADED a brand's mobile application CHECKED into a location using a mobile location TWEETED about a brand or an experience with a brand 10% 31% 37% FOLLOWED a brand on Twitter PURCHASED a coupon through a group buying site VISITED a brand's website on a mobile phone DRIVING TRAFFIC Percentage of Shoppers Who Said a Social Media Network Influenced a Recent Store Visit 73% 38% 35% FACEBOOK GOOGLE REVIEWS GROUPON 23% 14% 5% YELP TWITTER FOURSQUARE IN THE STORE How do shoppers use mobile devices in-store? 55% 34% Compare prices Scan a QR code 27% 19% Find a review Download an application 17% 8% Complete a survey Write a review Tweet about an experience empathica For full set of findings, visit www.empathica.com/retail2012