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(The Unofficial) Facebook Page Post Ads Guide for News Feed

The Unofficial Facebook Page Post Ads Guide For News Feed Page Post Ads help advertisers engage users by pushing rich content to the center of the Facebook experience via News Feed. Use this guide as a quick reference for one of the most powerful tools for marketers on Facebook - Page Posts Ads. Page Posts: Share content with fans via your Facebook Page. Posts can include photos, video, text, or links to promote your brand's products, offers, or events. Photo Page Posts Video Page Posts Link Page Posts Text Page Posts Most Engaging Page Posts reach people through News Feed, the most engaging placement on Facebook MAN Page Posts Ads: Reach more people with your posts. Use Page Post Ads to amplify the virality of content and drive product awareness, engage users, or acquire new fans. Referred Intent (re-furd in-tent) noun 1. the force that drives people to try things their friends like. 2. generated by promoting user actions such as liking a post, commenting, or sharing, all of which create stories that can be amplified with paid ads to ignite virality. Page Post Ad Types Page Post Sponsored Stories: Page Post Ads: Voice of brand Voice of friend Promotes user Promote content to build awareness, drive engagement, or attract new fans engagement with your post to leverage existing fans as brand ambassadors Anyone on Facebook (fans, friends of fans, or targeted audience) Fans and friends of fans that like, comment on, or share the post Best Practices V Maintain your brand voice with creative that will resonate with your audience Use rich media such as images and video to maximize user engagement- discounts and giveaways can also be very effective Make sure images contain no more than 20% text as per Facebook rules V Use Custom Audiences and Lookalike Audiences to focus relevant content on the right people Be sure to include a strong call to action in your post Unpublished Page Post Ads: Promote content to targeted audiences via News Feed without the post appearing on your Page. Precision Targeting: Creative Optimization: Allows for large-scale creative testing and optimization to drive performance without diluting your Page Can be combined with advanced targeting features such as Custom Audiences to deliver highly tailored messages Manage Exposure: Posts do not receive organic distribution, helping to pinpoint exactly who sees your content and prevent oversaturation Brand Consistency: Enables flexibility of promoted content strategy via News Feed while maintaining the voice of your Page Page Post Ad Performance Highlights 25-75x 66% higher CTRS for Page Post Ads in News Feed lower CPCS for Page Post Ads in News Feed vs. RHS Domain Ads vs. RHS Domain Ads 2-3x 2x 30% higher CTRS for Page Post Ads in Mobile News Feed higher engagement with Page Post Sponsored Stories Vs. standard Page Post Ads lower CPCS for Page Post Sponsored Stories vs. standard Page Post Ads vs. Desktop News Feed Ampush is a social technology company helping brands and direct response advertisers achieve performance at scale with Facebook Ads. As a Facebook Preferred Marketing Developer (PMD), our fully managed solutions deliver marketing ROI by amplifying the viral power of social recommendations, which Ampush calls Referred Intent. Learn how our solutions can work for you at ampush.com. Dampush 450 9th Street San Francisco, CA 94 103 | 1877AMPLISH.1 www.ampush.com info@ampush.com Grand Prize Winners in Facebook PMD Innovation Competition Reach Benefits Messaging

(The Unofficial) Facebook Page Post Ads Guide for News Feed

shared by Ampush on Apr 10
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Page Post Ads are like gold on Facebook. At Ampush, we have managed millions of these ads. In this infographic, we share many of the best practices we have learned along the way. Use this guide as a q...

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Ampush

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Social Media
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