Unlock Your Facebook Fans: Grow the Audience You Didn’t Even Know You Had

|Unlock Your Facebook Fans Grow the Audience You Didn't Even Know You Had You spend time and money to drive traffic to your site. But persuading visitors to stay on page and interact or purchase from your business is more difficult. YOUR SITE The best way to gain more Facebook Page Likes is by targeting people who have: With a simple Facebook Ads setup, you'll reach previous visitors-and turn them into loyal fans. Signed up for your email list Visited Used your website your mobile app f Your business can transform wasted web traffic into a custom audience. Here's how. YOUR SITE Create Custom Audiences O Click "Ads Manager" a on the left hand menu, A Audiences Create Audience v then click "Power O Manage Ads Saved Target Group Editor." Custom Audience Lookalike Audience vR Audiences O Download Account to "Power Editor." E Campaign Dashboard O Image Library O Click the drop down menu in the top left corner, select "Audiences." * Conversion Tracking l Reporting O Select "Custom Audiences." O Billing O Account Settings I There are four different kinds of Custom Audiences. Create Audience Choose the type of audience you want to create on Facebook. This process is secure and the details of your customers will be kept private. Data File Custom Audience MailChimp Custom Audience Custom Audience from your Mobile App Custom Audience from your Website E Data File Custom Audience O MailChimp Custom Audience O Custom Audience from your Website Upload a list of emails, phone numbers, Facebook IDs, or mobile advertisers IDs. Link to your MailChimp Include everyone who visits your website. Account. Create separate audiences for people who visit specific pages. E Custom Audience from your Mobile App Install the Custom Audience pixel Reach people who take specific actions in your app: reaching a level in a game, adding items to their cart, rating your app. Data Type Select one on every page of your website. Emals Place the code immediately before the closing tag in your HTML. User IDs Mobile Advertiser ID Note: The pixel code is the same for every audience you create. Everyone taking that action will be added to your Custom Audience. II Create "Lookalike" Custom Audiences I A "lookalike" audience can be created based on each of the Custom Audiences. I Facebook curates other users with similar interests as your Custom Audiences. O Select "Lookalike Audience" in the top left drop down. Create a "Lookalike" audience for each one of your Custom Audiences. O Optimize for Similarity O Reach Audiences that are optimized for similarity will behave more like your source compared to larger audiences that are optimized for reach. Optimize for similarity. O Click the "Back To Ads" Button to move back to the Power Editor Dashboard. III Create a Page Like Ad Facebook's campaign structure Campaign Ad set Ad set Ad Ad Ad Ad Create a new Campaign. Create Campaign O Click the Campaigns button in top left corner then click the + button. ENTER NAME, BUYING TYPE AND OBJECTIVE OF YOUR NEW CAMPAIGN Name Enter a Campaian Name 2 e Name the campaign a general term, such as "Growing Page Likes." Buying Type Auction Objective v Clicks to Website O Select buying type as O Website Conversions E Page Post Engagement t Page Likes O Desktop App Instals O Moble App Installs e Desktop App Engagement e Mobile App Engagement "Auction." Create ada to build your audience on Facebook. O Select campaign objective as "Page Likes." Auction Create E Offer Claims B Event Responses Create a new Ad Set. Create Ad Set O Name the Ad Set. CHOOSE A CAMPAIGN FOR THIS AD Each Ad Set should be • Use Existing Growing Page Likes targeting one specific audience. O Create New If you plan on using 4 different custom audiences, set up NAME NEW AD SET 4 different Ad Sets. Name Ad Set Custom Audiences - Website Visitors O Cancel Create O Set Budget as Lifetime or Daily with a dollar o Editing Custom Audiences - Website Visitors amount. Ad Set Name Custom Audienoe - Website Visitors O Set date range for the Type Auction Ad Set to run. O Budget (USD) Daily Ad Set Dates Start 05/23/14 at 506 pm AmericaLos Angeles Run my ad set continuously from the start date. Status Scheduled: Create a new Ad. O Create Ad O Create ad by assigning CHOOSE A CAMPAIGN FOR THIS AD campaign and ad set. Growing Page Likes Create New CHOOSE AN AD SET FOR THIS AD • Use Existing Custom Audience Website Visitors Create New NAME NEW AD Name Ad Custom Audience Website Visitors v.1 Cancel Create O Editing Custom Audiences - Website Visitors v.1 e Creative 3 Audience e Optimization & Pricing O Creative tab helps you create the headline and upload your image. Ad Name Preview Ade Desktop News Feed Right Column Mobile News Feed Oustom Audience - Webste Visitors v Objectives e Use Old Ad Types t Page Le Suggested Page O Audience tab helps you assign the Objectve is set ata cempeign level Learn more Sure Payroll Sponsored A PayChex Company custom audience and Facebook Page/Place exclude people that are already Fans of SUREROL Sure Payroll Busins 1.190 les Like Page Landing View your page. Detaut O Optimization & Pricing tab helps you Sure Payrol Potental Audience 180 000.000 people Location United ates Not connected to Sure Payrol 11 characters left Text set ad bids. O Design 3 to 5 Ads, each with different headlines and images. Image Reposision image O Repeat creation of Ad Sets and Ads for all Custom Audiences. Conversion Tracking Pixels Create New Pieel Placement All Facebook (includes ews Feed News Feed (Desktop and Mobile) News Feed (Desktop Only) News Feed (Mobile Only) Desktop (Right-Hand Column and News Feed on Desktop Only) Your business attracts traffic everyday, but only a small percentage of it converts to followers. Facebook allows you to turn that lost traffic into fans. Don't miss out on this powerful growth hack for your business. SUREPAYROL BROUGHT TO YOU BY IN PARTNERSHIP WITH A Paychex Company GHERGICH&Co. developers.facebook.com facebook.com jonloomer.com