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Un-Marketing, Gen Y & PIE

UnMarketing, Gen y & P.I.E. How to Bake a Perfect Holiday Experience Millennials dont consume. They question. It's difficult to market to millennials. They're not 'traditional in spending, and yet they pack a $1.68 trillion spending punch. However, they respond best when brands use "un-marketing." So this holiday, give them P.I.E. instead. Priceless Incredible Experiences Priceless $60,000 Provide something of value that no one else has done yet and make it just affordable enough to be tangible. Gen Y Average Household Income Incredible Make it memorable and shareable. Gen Y millennials value "You Only Live Once" experiences. They want to discover, share and document everything. That means millennials can be your biggest and constant brand ambassadors. Experiences Do something different. From user-generated reviews on your site to a video of EDM Santa dancing with Coca-Cola polar bears, an experience is something that you have to see to enjoy. That's what millennials are looking for. Millennials love to 84% research, so create of Millenials say user-generated reviews on a company website influence their purchases. 43% something worth tweeting about. Percent of Millennials who check for coupons online. 60% of Millennials like to share: with videos, images and social posts. 59% of Millennials support brands that reflect their individual personality and style. This holiday, give Millennials a slice of pie that they'll never forget. Brought to you by: SEYCHELLE MEDIA Source:

Un-Marketing, Gen Y & PIE

shared by SeychelleMedia on Nov 26
This holiday, give Millennials a slice of PIE they'll never forget. 3-part strategy focusing on what content that Gen Y finds inspiring, whether it's for this holiday or after.


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