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The Ultimate Social Media Event Marketing Checklist

Marketo Sample Social Media Plan for Events イリ ENTRANCE Event Name: Event Date: Event Time: Social Media Manager(s) assigned to event: Event goals for social and mission statement: Event Hashtag: PRE EVENT PLANNING DURING EVENT 11 3 SOCIAL Interview attendees, customers, speakers, influencers for blog and social content Create timeline for event promotions and announcements • Create visual elements to support your event across all channels FACEBOOK Create event pages on Facebook and LinkedIn • X posts per day X photos posted per day • Submit to relevant directories such as, Webiná TWITTER Claim location on Foursquare and set up offers • X tweets per day Designate social media tactical team members to monitor and engage with your social channels • Tweet out presentations at the start of each session (if you have a session) • X influencer and partner tweets per day Assign or hire a photographer • Monitor event hashtag and company mentions PRE EVENT SOCIAL 2 • Retweet and reply back to interesting points and questíons from attendees • Encourage employees who are attending the event to engage by posting updates, photos, (1-2 weeks before event) it GOOGLE+ • X posts per day FACEBOOK • Monitor hashtag and company mentions • X posts per day • X pieces of visual content per week Host live Google+ hangout O Meme o Infographic o Comic In LINKEDIN • X paid promotion posts per week • X posts per day • Participate in or create event Facebook Group Monitor LinkedIn groups for event relevant content BLOG LIVE BLOGGING TWITTER • X tweets per day • X posts per day live from the event X partner tweets per day • X promoted tweets per week POST EVENT Build event list including all keynotes, partners, and customers who will be attending • Build private list to monitor competitors GOOGLE+ • X posts per day in Post-event content assessment: videos uploaded to YouTube, photos posted to Flickr LINKEDIN • X posts per day Measure the buzz with • Participate in relevant LinkedIn conversations around event Sum up the best tweets with PINTEREST BLOG • Create event-themed Pinterest board BLOG • Pin X related images to board per week • Wrap up blog post about event X blogs summarizing individual sessions and offering slides • Create Pinterest contest for event Blog • Create X blog posts per week • Post X infographics per week SOCIAL NETWORKS BLOG Connect with and thank Influencers BLOG • Create X blog posts per week Promote follow-up materials • Post X infographics per week

The Ultimate Social Media Event Marketing Checklist

shared by Marketo on Feb 12
Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the wor...





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