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Ultimate LinkedIn Profile Tips Summary

17LINKEDIN PROFILE in / MUST-HAVES in ADVANCED HOME PROFILE NETWORK JOBS INTERESTS BUSINESS SERVICES UPGRADE 1. USE KEYWORDS 2. PROFESSIONAL NAMES ONLY, PLEASE I Make sure your profile appears in search results by searching on keywords, looking at the top results and noting the location and frequency of keywords. Now, apply this to your own profile! I Linkedin means business and people are looking for solutions not gimmicks! Neal Schaffer 2nd in Author, Maximize Your Social [Wiley] & 2 LinkedIn Books I Trilingual Social Media Strategy Consultant, Coach & Speaker Orange County, California Area Marketing and Advertising 3. GET SERIOUS ABOUT YOUR PHOTO 5. BRAND YOUR PROFESSIONAL HEADLINE 4. OPTIMIZE YOUR LOCATION 1 Use a professional looking photo. 1 STATISTIC: Adding a profile picture makes your profile 7x more likely to be viewed by others. 1 People search for professionals in specific locations. Be found and help Linkedin find contacts close to you. I Include information designed to encourage your potential visitor to find out more about you. You've got 110 Characters. Make them count! 6. CUSTOMIZE YOUR PROFILE URL 7. ALIGN YOUR INDUSTRY Use a customized URL like rather than I Be found by the right people by being specific about your industry(s). Activity Anneliz Hannan endorsed the skills and expertise of Neal Schaffer Neal is endorsed for Web 2.0, Coaching, Business Networking, and Digital Marketing. 8. BE ACTIVE! Update your status on a regular basis. Endorse Connections • 34 minutes ago Share thoughtful/insightful news within your industry. Neal Schaffer via The Next Big Hotel Marketing Trend? A Look at Visual Social Lnunges See More 9. EXPAND UPON YOUR PROFESSIONAL HEADLINE AND SUPPORT IT 1 "Close the deal" by making sure that, after your profile visitors read your Professional Summary, they will be sold on you and want to initiate contact. 10. EMBRACE THE VISUAL Show examples of your work, i.e. youtube/vimeo videos, presentations from slide- share/prezi/powerpoint, documents from scribd, word. 11. GET CONNECTED! I If you don't have enough LinkedIn connections, you simply might not show up on as many LinkedIn searches as a 2nd degree connection as you should. 13. DON'T IGNORE ENDORSEMENTS - MANAGE THEM! I Endorsements might also affect how you appear in LinkedIn search results. 12. STRUT YOUR STUFF! 1 Add items to your profile, such as projects, test scores, courses, patents, certifications and volunteering/causes. I STATISTIC: More than 2 billion endorsements given out since launch (10 milion every day)! I STATISTIC: Average number of endorsements per LinkedIn user: 5 Here's an easy way to be above average! I Looking for work? 42% of hiring managers surveyed say they view volunteer experience as equivalent to formal work experience. Advice for Contacting Neal 14. MAKE YOURSELF CONTACTABLE Please feel free to contact me at anytime if I can be of any help too you or your organization: I Provide your email address and/or links to Twitter/Facebook. [email protected] (888) 541-3429 Recommendations Received (67) ► Given (22) Social Media Author, "Maximizing Linkedln for Sales & Social Media Marketing," "Windmill Networking" Windmill Networking 15. BUILD CREDIBILITY Brandon Schaefer CEO at I Learn the Behaviors, Ideas, and Principles Required to Be a Successful Entrepreneur WITH RECOMMENDATIONS I Neal is a great resource for social media and business growth information. Neal is always consistent with his message to his audience and surrounds himself with some of the best talent in the social media channel industry. I highly recommend connecting with Neal, listening to his podcast, and visiting his new site Maximize Social Business. IA few real recommendations can go a long way in helping to establish your credibility - you've got to ask for them! July 29, 2013, Brandon was with another company when working with Neal at Windmill Networking Yonathan Aynom Mobile Marketing I Social Media Marketing I Online Reputation Management at ++ ++ I Neal is a top influencer. If you need help with social media he is your guy, highly recommended. April 26, 2012, Yonathan was Neal's client 16. FULLY CONNECT WITH YOUR PAST 1 Connect the dots with your past as much as possible to allow as many people from your past to find you – and so you can find them! .... 17. JOIN RELEVANT LINKEDIN GROUPS There are more than 200 conversations Groups happening each minute across LinkedIn Groups. Ad Age B2B Marketing Social Media 1 Joining a Group lets other contact you using the Group messaging feature. Advertising Age + Join Amherst College Alu... + Join B2B Marketing + Join B2B Social Media + Join Technology I STATISTIC: 81% of users belong to at least one group. Marketing EVENTS BSINESS B2B Technology Mar... + Join Business in Japan + Join Business in Japan E... + Join See 51 more > BE AN ALL-STAR 42% 50.5% OF USER PROFILES ARE 100% COMPLETE OF USER UPDATE THEIR INFORMATION REGULARLY WHY STOP AT LINKEDIN? Maximize MAXIMIZE YOUR Your SOCIAL Social SOCIAL MarketMeSuite ONE-STOP GUIDE TO BUILDING A SOCIAL MEDIA STRATEGY Learn how to create, FOR MARKETING AND BUSINESS SUCCESS Organize, Prioritize & Engage Smarter on LinkedIn, Twitter & Facebook! implement,and optimize a comprehensive social media strategy... Neal Schaffer WILEY Try it Free at! SOURCES: 3. 13. 13. 17. IS THIS YOU?

Ultimate LinkedIn Profile Tips Summary

shared by nealschaffer on Oct 25
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A visual checklist of 17 LinkedIn profile must-haves to help you improve your LinkedIn branding for whatever business or professional objective you might have.


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