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Twitter's sixth birthday

TWITTER ANNIVERSARY INFOGRAPHIC Although Twitter is only just turning six, social media has grown up. We've moved on from a time where poking, retweeting and +1ing were the realm of the geeky minority, to one where nearly half (49%) of the GB population have accessed a social media site in the past three months. 49% of the adult GB %, population use social media Source: Ipsos MediaCT Tech Tracker Base: 984 Adults aged 15+ Each network also attracts its own user base, reflecting how different platforms now serve different needs: The profile of Facebook users now reflects the British online population. Twitter users on the other hand are younger and more affluent and Linkedin users are heavily skewed towards the richer and older working men. DEMOGRAPHICS USAGE BY GB POPULATION % GENDER % AGE % SOCIAL GRADE % WORKING STATUS % 29 48 52 66 34 46% 24 29 23 14 22 facebook 19. 08 56 44 32 46 71 29 12% twitter 26 23 24 14 04 17 14 10 72 28 51 83 17 7% 24 35 Linked in 14 12 03 AB 18 Source: Ipsos MediaCT Tech Tracker Base: 984 Adults aged 15+ Working Not Working Male Female 15-24 25-34 C1 35-44 C2 45-54 DE 55-64 In line with its demographics and reflecting its capacity for breaking news stories, Twitter is a very mobile network, with mobile access likely to surpass PC access during 2012. HOW USERS CONNECT PC / Laptop % PC / Laptop % Mobile Phone % Mobile Phone % f 67 86 65 48 Source: Ipsos MediaCT Tech Tracker Base: Twitter users (104) / Facebook users (424) Our Mobile App Tracker data also shows that smartphone users spend an average of nearly 9.30 hours a month on social networking apps, the equivalent of over a full day at work! While Facebook leads the game with 5 hours, smartphone users engage on Twitter for nearly 3 hours each month. ENGAGEMENT f Time spent on social media apps by smartphone users is nearly 170 304 9.30hrs mins mins per month per user, in minutes per month Source: Ipsos MediaCT Mobile Passive Measurement Panel Base: 3000+ Smartphone users, Age 18+ | Powered by: zokem Contact: [email protected] or visit: www.ipsos-mori.com Ipsos MediaCT The Media, Content and Technology Research Specialists Ipsos 31 27

Twitter's sixth birthday

shared by henim on Mar 07
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In the modern world people want information quickly and in an easily digestible format, this helps to explain the growth in popularity of Twitter since its inception six years ago. To coincide with it...

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