Twitter vs Facebook

twitter VS facebook WHERE THE BRAND LOYALTY IS Since nearly half of American adults regularly use Social Network Sites-SNS-giant corporations and small businesses alike should be tweeting and Facebook sharing their latest. Plus, the newest SNS joiners are close in age to the consumer group (36-49] that's expected to spend the most dollars online. But, how to choose the right SNS? And, without a truly measurable ROI, is collecting those coveted clicks really worth the effort and ad dollars? WILL THE REAL USERS PLEASE STAND UP// twitter VS facebook AGE DISTRIBUTION BY SNS 26% 16% (Percent of Users) 18 - 22 yr. olds 34% 33% 18 - 22 yr. olds 25% 24% 4% 23 - 35 yr. olds 23 - 35 yr. olds 6% 36 - 49 yr. olds 13% 19% 36 - 49 yr. olds 65+ yr. olds 65+ yr. olds 50 - 65 yr. olds 50 - 65 yr. olds *Numbers do not add to 100 due to rounding. GENDER DISTRIBUTION BY SNS (Percent of Users) MALE: 48% FEMALE: 52% MALE: 46% FEMALE. 54% EDUCATION DISTRIBUTION BY SNS (Percent of Users) Less than Less than High School High School Graduate Graduate 6% 16% 5% 15% School School Trade or Trade or Some College Some College 39% 34% Bachelor's 20% Bachelor's 18% Degree Degree 21% 26% High School High School By the way, Twitterers seem to have their money right, with nearly 27% of users earning $75k a year-although that may all be due to the high celebrity user rate. NETWORKING POWER twitter VS facebook WHAT FACEBOOK FANS AND TWITTER FOLLOWERS DO (Percent of Users) Which social networking site do you 6% use most to connect with brands? 80% 14% Others facebook twitter 26% 40% Have you ever followed a brand on Twitter? Have you ever "Friended" a brand on Facebook? YES YES 68% 69% Among daily users ... are a fan of at are a fan of at least one brand least one brand BRAND LOYALTY EXPLAINED (Percent of Users) Reasons for Following Brands Reasons for "Friending" Brands Service, Support or 0.4% other 3.5% Product News Service, Support or Product News 0.7% other Other People I know are Fans of the Brand Other People I know are Fans of the Brand Exclusive Deals Exclusive Deals 5.0% 6.2% or Offers or Offers 6.3% 36.9% Interesting or Entertaining 22.7% Interesting or 43.5% Entertaining 18.2% Content Content 23.5% 32.9% I am a Current Customer I am a Current Customer MORE LIKELY TO DRIVE PURCHASING AMONG USERS (Percent of Users) twitter E-mail facebook 17% 31% 27% Agree 37% Neutral Agree 41% 49% Agree Neutral 34% Disagree 32% 32% Neutral Disagree Disagree A CASE FOR BOTH Why Twitter Is More Valuable Why Facebook Is More Valuable The real-time nature of this SNS holds infinite possibilities for businesses to deliver information to their loyal follower instantly, without the worry their updates will get lost in a newsfeed shuffle. One-third of consumers claim greater loyalty to a brand if they are 'fans' of the company. 80% of SNS users admit Facebook is the one network The number of loyal consumers following a brand on Twitter rose by 6% from last year. they employ the most to connect with businesses. Almost a quarter of SNS users confirmed Facebook is the site influencing their buying decisions the most. Twitter allows marketers and business owners to find followers within their niche, thus instantly creating a positive network and potential interest. YOUR CALL • Accurately identify target consumer It's still too early to tell which SNS will win the coveted race and end up as the head for all our interweb cravings. Marketers and business owners should delicately consider all before implementing social media by doing the following: • Match the demographics of target consumer to each SNS to find the best fit • Create interesting, pertinent content or valuable offers to gather and ultimately retain loyal fans or followers BuySellAds. Sources: pewinternet.org | razorfish.com | eMarketer.com | exacttarget.com | mashable.com | edisonresearch.com .com