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Twitter: The Single-Greatest Relationship and Branding Tool

THE POWER HOW MANY TWITTER USERS ENGAGE BRANDS LOVE !T H@TE !T DO !T FTW #INDECISIVE WTF!? OF TWITTER WH@T G!VE$? AVOID @ALL CO$TS! #RESOURCEFUL <3 RT@CUSTOMER "Twitter users are 3 times more likely to follow brands than Facebook users. Combined with their above average 33% 32% 30% 19% income and above average education, Twitter users' propensity to interact with brands make them a huge potential source for Mass Influencers."! OF ACTIVE TWITTER USERS OF ACTIVE TWITTER USERS OF ACTIVE TWITTER USERS OF ACTIVE TWITTER USERS SHARE OPINIONS ABOUT MAKE RECOMMENDATIONS ASK FOR RECOMMENDATIONS SEEK CUSTOMER SUPPORT PRODUCTS/COMPANIES ABOUT PRODUCTS/COMPANIES ABOUT PRODUCTS/COMPANIES FROM COMPANIES VIA TWITTER WHY TWITTER USERS ENGAGE BRANDS TWITTER VS. EMAIL AND FACEBOOK Likelihood of recommending a brand 43% ARE SHARING NEWS/INFO Likelihood of purchasing from a brand ABOUT THE BRAND 35% 33% 24% 37% ARE ACTIVELY "USING" THE BRAND OF TWITTER FOLLOWERS OF TWITTER FOLLOWERS 21% 27% ARE VOICING THEIR OPINION ABOUT THE BRAND OF EMAIL SUBSCRIBERS OF EMAIL SUBSCRIBERS 01% 21% 17% ARE CONVERSING DIRECTLY WITH THE BRAND OF FACEBOOK "LIKERS" OF FACEBOOK "LIKERS" ADDITIONAL INFO SOURCES A collaboration by @PivotalChicago and @benfwagner 1. Baer, Jay. "7 Surprising Statistics About Twitter in America." Social Media Today. 29 April 2010. 2. Twitter Usage In America: 2010. Edison Research. 29 April 2010. Infographic by Ben Wagner 3. Hanelly, Andrew. "101 Social Media Stats to Make Your Spirits Bright and Your Head Spin." Social Media Explorer. 15 December 2010. 4. "One-Third of Twitter Users Talk Brands." eMarketer. 14 June 2010. 5. "Are Twitter Followers Better Than Facebook Fans?" eMarketer. 16 September 2010.

Twitter: The Single-Greatest Relationship and Branding Tool

shared by rmmojado on Dec 28
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Twitter users know the power of Twitter. That is why brands that understand how to fold seamlessly into the community reap the rewards. Consider our tweetup last night; a few weeks ago I tweeted ab...


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