Twitter for Business

A Special Guide Вy BCP Design Why Twitter ? Everyday, millions of users create, share and discover ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter to: * Share their experiences, both good and not so good * Provide feedback on recent events or launches * Discuss product ideas * Learn about exclusive deals or offers * Get customer service #3 Why Twitter for Business? * Raise brand awareness - Top of Mind * Strengthen existing customer relationships * Increase word of mouth referrals * Create buzz about upcoming events * Gain media exposure * Find new customers/client #3 Twitter for Business – Your Goals * New business * Communicate with existing clients * Competition Awareness * "Link Love" - Search Engine Optimization * Better Understanding of Twitter * Mobile Communication * Trend Monitoring * Instant Communications / Spontaneity * Keeping up to date * Brand Awareness * Reputation Management * Feedback / Support mechanism * Signposting to website * Sector Specific Communication #3 Best practices * Build relationships on Twitter * Listen for comments about you * Respond to comments and queries * Ask questions * Post links to things people would find interesting * Retweet messages you would like to share * Use a friendly, casual tone * Don't spam people Leverage the real-time nature of Twitter * Ask questions, float ideas, solicit feedback expect fast feedback most of the time and * If you've launched a product, new store or new campaign, search Twitter for comments * Respond to customer service issues quickly Engage in discussion on a tricky public issue your company is dealing with For more info and feedback Twitter for Business guide, why twitter, why twitter for business, benefit, Ġoal and best practice #3 For feedback If you are using Twitter in a cool way please let us know and follow us on @BCPĎesign BÓP BULTMAN COMPUTER PARTNERS