Twitter in Australia

TWITTERAMA THE WHO, WHAT, WHEN AND WHY OF AUSTRALIAN TWEETERS SOCIAL MEDIA USERS ACTIVE ON TWITTER 25-34 2012 14% YEAR OLDS ARE MOST LIKELY TO 2011 8% PURCHAS AFTER SEEING BRAND TWITTER MESSAGES 20 - 29 YEARS 14 - 19 YEARS 15% 14% 30 - 39 YEARS AVERAGE TIME ON TWITTER 9 MINUTES 51% CHECK DAILY 40 - 49 YEARS 11% AVERAGE WEEKLY USAGE OF ONLINE BUYERS ARE ON TWITTER 50 - 64 YEARS 23 TWITTER ACCOUNTS BEING FOLLOWED BY USERS 2011 2012 yy 83 MAIN REASONS FOR USING TWITTER ALLEVIATE BOREDOM KEEP UP WITH BRANDS GET INFO ON INTERESTS %23 SOURCES: YELLOW PAGES 2012 SOCIAL MEDIA REPORT: EXACT TARGET DIGITAL DOWN UNDER REPORT 15 COPYRIGHT 2012 DELTABRAVO TWITTERAMA THE WHO, WHAT, WHEN AND WHY OF AUSTRALIAN TWEETERS SOCIAL MEDIA USERS ACTIVE ON TWITTER 25-34 2012 14% YEAR OLDS ARE MOST LIKELY TO 2011 8% PURCHAS AFTER SEEING BRAND TWITTER MESSAGES 20 - 29 YEARS 14 - 19 YEARS 15% 14% 30 - 39 YEARS AVERAGE TIME ON TWITTER 9 MINUTES 51% CHECK DAILY 40 - 49 YEARS 11% AVERAGE WEEKLY USAGE OF ONLINE BUYERS ARE ON TWITTER 50 - 64 YEARS 23 TWITTER ACCOUNTS BEING FOLLOWED BY USERS 2011 2012 yy 83 MAIN REASONS FOR USING TWITTER ALLEVIATE BOREDOM KEEP UP WITH BRANDS GET INFO ON INTERESTS %23 SOURCES: YELLOW PAGES 2012 SOCIAL MEDIA REPORT: EXACT TARGET DIGITAL DOWN UNDER REPORT 15 COPYRIGHT 2012 DELTABRAVO