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Tumblr by the Numbers

tumblr. by the NUMBERS presented by wishpond Tumblr is a micro-blogging site on which users can share: text, photos, quotes, links, chat, audio and Aa video timeline: | activity: tumblr founded first brand advertising on site Tumblr acquired by Yahoo for $1.1 billion I BLOGS 111.7 May 20th, I 2013 2007 2012 million tumblrs with blogs traffic: TOTAL NUMBER OF TUMBLR POSTS TO # of pageviews per month, worldwide... DATE 51.7 *approx. 13 billion 32 6 49 2 billion 64.2 monthly unique visitors to Tumblr from the U.S. NEW POSTS million PER DAY 17 75.8 million TTI via mobile million monthly unique visitors to TUMBLR 185.6 Tumblr globally EMPLOYEES 182 million 37 million via mobile top 4 traffic sources: USA > 64.2 unique visits per month in millions 10.6 K 7.5 12.7 Brazil UK Canada OUUUUUUJO tumblr users who are they? 6% of all internet users use Tumblr tumblr users are young... 67% 32% 13% of users are 18 to 24 yrs of internet of users are under 35 yrs users aged 18-29 blog on Tumblr male 54% 46% female 48% 65% 19% of users have a college education of users have an income under $50,000 of Tumblr visitors are Hispanic almost 2x's the 67% ide Internet of users have no average kids tumblr users what aro they up to? visits by group... ADDICTS % of total user population 1% I 36% REGULAR USERS % of total 37% 48% page views made by user group Casual Users 62% 16% usage trends... 4.8 days average # of usage days per visitor 32 average time/visit spent on Tumblr /month min. 3х number 30.6 average # of pages viewed of reblogs /month by average Tumblr per visit views reblogs 50% photos 50% of posts are photos presented by wishpond CHECK OUT MORE INFOGRAPHICS BY WISHPOND: THE IMPACT OF PHOTOS ON FACEBOOK THE IMPACT OF TWITTER ON BRANDS HOW USERS INTERACT ON PINTEREST SOURCES: HTTP//WwW.TUMBLROOM/ABOUT HTTP/WWWPEWINTERNET.ORGREPORTS/2013/SOCIALMEDIA USERS/SOCIAL-NETWORKING-SITE-USERS DEMO-PORTRAITASPX HTTP/Www.QUANTCAST.COM/TUMBLRCOM HTTP/Www.COMSCORECOM/ HTTP//ENWIKIPEDIAORGWIKI/TUMBLR

Tumblr by the Numbers

shared by WeAreWishpond on Jun 12
In light of Tumblr’s recent acquisition, I thought it would be interesting to see what Yahoo! was paying $1.1 Billion for. In short, it’s a ton of traffic. I’m excited to see what kinds of adver...




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