Trends In Social Login & Site Engagement

BROUGHT TO YOU BY gigya TRENDS IN SOCIAL LOGIN SITE ENGAGEMENT As the social web continues to grow, social technologies for logging in, sharing and interacting on sites and apps are changing how we experience the web. In this infographic, we explore how socializing online properties can impact engagement and increase time spent on-site. trends in SOCIAL LOGIN (measured by Gigya implementations 2011) Time spent on-site by login type Users logged in with a social network spend 50% more time on site. 12 8m MIN 5m MIN MIN Social Login Standard Login Not Logged-in Average page views by login type Users logged in with a social network view 2x the number of pages. 10 4 page views page views page views Social Login Standard Login Not Logged-In Average distribution of social logins by provider YAHOO KEY TAKEAWAY 15% Although the majority of users TWITTER choose Facebook as their preferred 10% identity provider, online businesses FACEBOOK should consider providing multiple LINKEDIN 2% 61% social login options as nearly 40% of users prefer Yahoo, Google, Twitter, GOOGLE 12% or other identity provider. Gigya Clients in 2011 the value of SOCIAL PLUGINS (measured by Gigya implementations 2011) Average time spent on-site by plugin interaction* Interaction with Plugin Time Spent NO INTERACTION 5 мIN LOGIN (site & social) 10.3 MIN COMMENTS 15.6 MIN SHARES 11.6 MIN NEWSFEED 12.5 MIN * Refers to time spent on-site when a user clicks one of the above mentioned plugins Average page views by plugin interaction* Interaction with Plugin Time Spent NO INTERACTION 4 page views LOGIN (site & social) 8 page views COMMENTS 11 page views SHARES 11 page views NEWSFEED 10.4 page views * Refers to the average number of pages a user views when one of the above mentioned plugins is clicked gigya Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution. Learn more at gigya.com.