TQM! Interactive Marketing & The Hispanic Market

¡TQM! POSTMODERNOLOGY.COM INTERACTIVE MARKETING & THE HISPANIC MARKET FACEBOOK LARGEST SOCIAL MYSPACE LINKEDIN NETWORKING SITES PERCENTAGE THAT USE FACEBOOK WEEKLY (AMONG ALL HISPANICS) TWITTER ASIAN-AMER. 71% WINDOWS LIVE PROFILE AFRICAN-AMER. 53N HISPANIOS 52% UNIVISION 3,340 YAHOO EN ESPANOL 1,916 LARGEST WEB HISPANICS AFRICAN-AMER. CAUCASIANS PROPERTIES AMONG HISPANIC mainutes minutes minutes USERS AVERAGE NUMBER OFMINUTES SPENT ON A LARGEST AD- SOCIAL NETWORK SITE VERTISERS ON VERIZON 575,962 HISPANIC WEBSITES PROCTOR Direc TV 18* McDenalda tes GAMBLE NETWORK Tv (3309) 538,447 AT&T 19% FORD Hispanic Media (in % of total by US Media Spending) TERRA- TELEFONICA 1,906 365,405 NEWSPAPERS (712) MSN LATINO 1,704 SPRINT зв0,090 Hispanie Media Ad INTERNET (336) Spending (in Millions of Dollars) UNILEVER TELEVISA INTERACTIVE 2в6,958 MEDIA 963 Verizon 19%