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The top 10 Instant Messaging Apps in the world

KRDS Social Media Agency PRESENTS LINE TALK kık- Messenger THE TOP 10 INSTANT MESSAGING APPS IN THE WORLD GENERAL FACTS In 2013, Chinese cumulative mobile Instant Messaging accounts hit 1.48 BILLION 90% 75% 50 % of the population of Brazil uses of Russia's of Britons use messaging apps population uses messaging apps messaging apps It is estimated that mobile operators have lost The power users and early adopters of Instant Messaging apps are $23 BILLION in 2012 only because teens have sent less text messages and preferred to communicate with their friends using Instant Messaging Apps under 25 $ TOP MOBILE INSTANT MESSAGING APPS 600 1 MILLION Available in registered users 100 200 COUNTRIES MILLION daily active Originates users from China WeChat Figures published in November 2013 Has DOUBLED Although it has over T100 its userbase in the last 3 months MILLION registered users outside of China FEATURES f Text / Voice Photo, Video, Location, Personal card sending Group Chat Facebook Connect Web Look Around QR Chat Chat Code My bank card Shake Timeline Drift Bottle MARKETING OPPORTUNITIES WeChat now focuses on targeting an international audience with an advertising campaign showcasing football star Lionel Messi Official accounts Gaming apps Open API Lionel Messi's official WeChat account counts over 19 million followers! Originates from USA 350 590 MILLION MILLION monthly active users registered users * estimated by KRDS, based on 350 million monthly active users WhatsApp LARGEST more than 10 Messaging App in Brazil, South Africa, Figures published in November 2013 Indonesia BILLION messages sent every day WhatsApp alone is on more than more than Available in 100 20 MILLION 95% COUNTRIES active users each in Germany Spain of all smartphones in Spain Меxico India FEATURES MARKETING OPPORTUNITIES Text / Voice Photo Video Location Private No Chat Sending Sending use advertising Number of registered users: unknown * Estimated by KRDS: between 300 million and 550 million registered users facebook Messenger Facebook Messenger users are those who have downloaded the app, not all Facebook users Still the most popular messaging app in the US FEATURES Text / Video Chat Photo sending Voice and Video Call Branded stickers Group Chat Location MARKETING OPPORTUNITIES Private use No API 300 BILLION MILLION messages sent each day / 1 billion stickers sent each day registered users LINE Originates from Japan 100 Figures published in December 2013 LINE MILLION Available in users subscribed to Line in the 4 last 193 belongs to South Korean corporation Naver months COUNTRIES 80% of subscribers are based outside of Japan 470 18e 170 MILLION MILLION MILLION users in Japan users in Thailand users in Taiwan FEATURES Text / Voice Voice / Video call Group Chat Movie Chat Applications Timeline Photo, Video and Location sending Chat MARKETING OPPORTUNITIES Official Gaming apps Open API Branded Brands can send Artists/ celebrtities can provide messages to all their subscribed users at once Accounts stickers fans with information & news or communicate directly with Line users using the ON AIR function 200 MILLION registered users Viber Originates from Israel Figures published in May 2013 FEATURES MARKETING OPPORTUNITIES Text / Voice Photo Video Voice call Sketch & Private use No API Chat sending sending Location sending 6. 100 400 MILLION MILLION snaps shared per day registered users Snapchat 25% 50% Originates from USA Figures published in November 2013 of smartphone of Norway smartphone users use Snapchat users in the UK use Snapchat FEATURES MARKETING OPPORTUNITIES 8 10 secs 824hrs Brands can create Photos and videos sending (files auto-destroyed within 10 seconds) Stories for photo and video sharing with friends (files auto-destroyed within 24 hours). accounts and ask their teen audience to follow them to receive snapchats 7 Originates from South Korea KAKAO TALK 100 Available on MILLION registered users Figures published in July 2013 90% FEATURES of all smartphones in Group Chat and Call Text Chat Voice Call QR Code Shake South Korea MARKETING OPPORTUNITIES Gaming apps Official Accounts 1 plus 1 events, promotion, new product introduction, new member events, coupons, launch discount on top of seasonal sales 'plus friend' Advertising Open API 8. 100 available in [email protected] COUNTRIES 63 and in ON MILLION LANGUAGES registered users Figures published in September 2013 FEATURES Text / Voice Chat Group Chat PostOn Photo, Video, Sketch & Location Sending Voice Call (Timeline with only text) MARKETING OPPORTUNITIES [email protected] SAMSUNG ON Launched by Samsung and pre-installed on all Samsung mobiles Open API Branded Stickers Special Friend HISTORICAL DESKTOP & MOBILE IM APPS 818.5 173.2 MILLION monthly active MILLION users simultaneous users QQ 477.8 Figures published in August 2013 Originates from China MILLION monthly active users on mobile FEATURES Text / Voice Chat Look around реople Look around Photo, Video and Location sending Voice / Video Group Chat QR code Call groups My Documents Linked to QQ Zone Send files to desktop MARKETING OPPORTUNITIES Gaming Apps Search accounts and groups by keyword related title, profession, region and age Add people and engage in conversation 299 skype MILLION monthly active users Figures published in June 2013 * based on number of connected users Includes former MSN Messenger users FEATURES Text / Video Chat Photo sending Video / Voice Call Group Chat / Call Call to phone numbers MARKETING OPPORTUNITIES Private use No API SOURCES http://tech.!pvKgD An infographic produced by KRDS Social Media Agency !!!

The top 10 Instant Messaging Apps in the world

shared by Julie Dobiecki KRDS on Dec 15
The use of WhatsApp, WeChat, Line or SnapChat is booming all around the world. At KRDS, a leading Social Media Agency in Europe and Asia, we believe that in 2014, instant messaging apps will continu...


Julie Dobiecki


Sathish Anbalagan




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