Time spent on social media

TIME SPENT STATISTICS



AVERAGE TIME VISITORS SPEND ON SOCIAL NETWORKING SITES PER MONTH



Facebook 6.75 H



tumblr 1.5H



Pinterest 1.5H



Twitter 21MIN



LinkedIn 17MIN



Google Plus+ 3MIN



AVERAGE TIME AMERICANS SPEND ON VARIOUS ACTIVITIES PER MONTH



2006 -------------------------------------------------------> 2011



Social networking 2.7 hrs 6.9 hrs



Phone, email, mail 5.7 hrs 4.8 hrs



Socializing in person 22.8 hrs 21 hrs



Taking care of household members 15.9 hrs 15.3 hrs



Watching TV offline 71.1 hrs 59.4 hrs



Watching TV online 6.3 hrs 23.1 hrs



AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO SITES SPEND ON SUCH SITES PER MONTH



Hulu 2.5 hrs



Netflix 10 hrs



Youtube 3 hrs



Tudou 2.5 hrs



INTERNET & TV



65% of U.S. tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching a program.



HOW PEOPLE SURF



TV + www



10%* Watching TV and accessing websites associated with the network they are watching



TV + Facebook



29%** Watching TV and using Facebook concurrently



TV + @



61%** Watching TV and using Internet concurrently



* 10% was for a particular network, not an average



** Average across 10 networks/network groups; 5-week study period



HOW AMERICANS WATCH TV



TV Only 72%



TV Internet & Mobile 17*



Internet & Mobile Only 11%



Traditional TV



288 million



Online



143 million



Timeshifted (DVR)



111 million



Mobile Phone



30 million



* 17% figure represents multi-screen customers who access content via 2 or more platforms (TV & Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile).



People who watch TV online as well as through traditional TV watch 25% more TV



Peak time for watching TV on a computer is during the workday



THE UBIQUITY OF SOCIAL MEDIA



100% of the Ad Age Top 100 Advertisers have established Facebook pages for their brands.



Social media accounts for 18% of time spent online.



55+ 9%



The fastest growing social networking user segments are males (of all ages), and people over 55 (each of these segments increased by more than 9% between July 2010 and October 2011)



22% 42% 34%



Among 15-24 year olds, between July 2010 and October 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34%.



2008 2009 2010 2011 2012



% of people in the U.S. who have a social networking profile



24% 34% 48% 52% 56%



% of people in the U.S. who use social media several times a day



5% 7% 15% 18% 22% Presented by the Editors of the Socially Aware Blog TIME SPENT STATISTICS AVERAGE TIME VISITORS SPEND ON SOCIAL NETWORKING SITES PER MONTH tumblr. in. + 6.75H 1.5H 1.5H 21 17MIN 3MIN SOURCES AVERAGE TIME AMERICANS SPEND ON VARIOUS ACTIVITIES PER MONTH SOURCES 3 4 5 6 2006 2011 Social networking 2.7 hrs 6.9 hrs Phone, email, mail 5.7 hrs 4.8 hrs Socializing in person 22.8 hrs 21 hrs Taking care of household members 15.9 hrs 15.3 hrs Watching TV offline 71.1 hrs 59.4 hrs Watching TV online 6.3 hrs 23.1 hrs AVERAGE TIME U.S. CUSTOMERS OF ONLINE VIDEO SITES SPEND ON SUCH SITES PER MONTH Hulu 2.5 hrs Netflix 10 hrs Youtube 3 hrs Tudou 2.5 hrs SOURCE INTERNET & TV 65% of U.S. tablet owners surf the web while watching TV. Among such viewers, 60% of women and 44% of men visited a social networking site while watching a program. SOURCE 7 HOW PEOPLE SURF www 10% Watching TV and accessing websites associated with the network they are watching ** + f 29%™ Watching TV and using Facebook concurrently + @ 61%* Watching TV and using Internet concurrently * 10% was for a particular network, not an average. * Average across 10 networks/network groups, 5-week study period. SOURCE 6 HOW AMERICANS WATCH TV TRADITIONAL TV 288 million ONLINE 143 million TV INTERNET & MOBILE INTERNET & MOBILE ONLY TV ONLY TIMESHIFTED (DVR) 111 million 72% 17% 11% MOBILE PHONE 30 million SOURCE SOURCE 17% figure represents multi-screen consumers who access content via 2 or more platiorms (IV& Internet; TV & mobile; TV, Internet & mobile; or Internet & mobile). Peak time for People who watch TV online as well as through traditional TV watch watching TV on a computer is during the WORKDAY 25% MORE TV SOURCE SOURCE 6 THE UBIQUITY OF SOCIAL MEDIA 100% of the Ad Age Top 100 Advertisers have established Social media accounts for Facebook pages for their brands 18% of time spent online SOURCE 9 SOURCE The fastest growing social networking user segments are males (of all ages), and people over 55 (each of these segments increased by more than 9% between July 2010 and October 2011) 55 SOURCE IM 22% +42% 34% Among 15-24 year olds, between July 2010 and October 2011, engagement with email and instant messaging fell 22% and 42%, respectively, while social media engagement rose 34% SOURCE SOURCE 10 2008 2009 2010 2011 2012 % of people in the U.S. who have a social networking profile 24% 34% 48% 52% 56% % of people in the U.S. who use social media several times a day 5% 7% 15% 18% 22% SOURCES 1. http://online.wsj.com/article SB100014 7. http:/biog.nielsen.com/nielsenwire/ 24052970204653604577249341403 742390.html (data for January 2012) The information provided herein does not constitute legal advice, and should not be acted upon; always obtain specific legal advice based on particular situations. The views expressed herein shall not be attributed to Morrison & Foerster, its attomeys or clients. mediauniversel 8. comScore The Power of Like 2. htp:/www.pcmag.com/arti- de2/0.2817.2400895,00.asp 3. htp:/www.bls.govitus/tables 4. comScore: Top 10 Need to Knows About Social Networking and Where It 10. htu:/socialhabit.com/securelvp.con. Is Headed 5. comScore: 2010 U.S. Digital Year in Review 9. http://www.comscore.com/ Press Events/Presentations White papers/2012/The State of So- cial Media Courtesy of Socially Aware, the social media law update. Our blog is located at www. sociallyawareblog.com. You can also follow us on Twitter @MoFoSocMedia. For a free subscription to our newsletter, please visit www.mofo.com/sociallyaware. tentluploads/2012/07/The-Social-Hab- it:2012-by Edison-Besearch pdt 6. comScore: How Multi-Screen Con- Sumers Are Changing Media Dynamics Thanks to John Delaney, Nathan Salminen and Eunice Lee for their work in creating this infographic. MORRIS ON We are Morrison & Foerster-a global firm of exceptional credentials in many areas. Our clients include some of the largest financial institutions, Fortune 100 companies, investment banks and technology and life sciences companies. Our clients count on us for innovative and business-minded solutions. Our commitment to serving client needs has resulted in enduring FOERSTER For the last nine years, we've been included Lawyer's A-List. Fortune named us one of the "io0 Best Companies to Work relationships on The Amerand a record of High achievemen For." Our lawyers share a commitment to achieving results for our clients, while preserving the differences that make us stronger. c2012 Morrison & Foerster LLP, mofo.com