Click me
Transcribed

Think Global. Act Global.

socialbakers Think Global. Act Global. How Big Brands Are Taking Facebook Marketing to the Next Level facebook. math 83 I57 Million Members % 17% [ %3D 901 Million Members With only 17% of the Facebook members residing in the U.S., major brands are making a push into global markets to capture the other 83%. Top Global Brands RANKED BY NUMBER OF FACEBOOK FANS Industry Coca-Cola 42 million fans Beverage Food Retail 30 Apparel Retail 30 CONVERSE Red Bull Beverage 28 *Consumer Packaged Goods (CPG) OREO CPG 26 Top Ten Countries* AND THE GLOBAL BRANDS" MAKING THEIR MOVE UNITED STATES UNITED KINGDOM TURKEY INDIA PHILIPPINES A 27 Million 27% E 31 Million f 31 Million 39% NOKIA f 157 Million Members f 46 Million 51% Population Penetration 49% M Walmart vodafone Wispa AXE. O XBOX Disneyland. Opepsi NESCAFÉ BRAZIL f 47 Million L'ORÉAL Trident MEXICO INDONESIA f 33 Million FRANCE 1 42 Million 29% f 24 Million GERMANY OYAMAHA BlackBery 24 Million BlackBery O XBOX AXE. The Fine Print: Global Brands Engaging Their Audiences Fan Growth Engagement Rate (%) Total Facebook Fans (Millions) (Millions) Coca-Cola 0.00% 5.0 41.6 Starbucks o.04% Converse (Nike) 0.03% Red Bull 0.03% Oreo (Nabisco) lo.01% 29.9 29.8 28.0 A EARTH 9.0 2.7 2.5 26.2 Starbucks 0.04% 3.3 29.9 McDonald's 0.07% 6.9 19.1 Xbox (Microsoft) |0.01% Walmart 0.03% Disneyland 0.07% 5.0 4.1 US 17.1 15.2 13.7 Note Scale Change O BRA L'Oréal Paris 0.06% 3.4 Trident (Kraft) 0.08% 2.0 2.4 Vodafone 0.07% 0.5 3.1 INDIA Pepsi 0.07% 0.8 2.8 Yamaha Motor BlackBerry AXE (Unilever) lo.06% 0.4 1.8 IND 0.13% 0.1 0.08% 0.6 1.6 Starbucks BlackBerry (RIM) 0.03% XBox (Microsoft) 0.18% 0.5 1.6 MEX 0.3 1.7 10.3 0.12% 0.8 0.07% Cad. Creme Egg (Kraft) Cadbury Wispa (Kraft) 2.3 0.04 % T01 1.9 iTunes (Apple) J0.01% 1.2 Nokia 0.04% Nike 0.02% 0.5 1.1 TUR |01 1.1 0.14% 0.5 T0.1 0.1 Nescafe (Nestle) 1.6 PHI Starbucks 0.08% 11 AXE (Unilever) 0.16% 0.7 Disneyland 0.05% M&M's (Mars) 0.4 0.5 0.4 1.8 FRA 0.14% 1.7 Electronic Arts 0.02% 1.5 McDonald's 0.04 % 0.5 1.5 "Ranked by number of Facebook members Fastest Moving Global Brands Rank Change Rank 2011 → 2012 * 532 # 3 HALLS O BRA 2.3 Million Fans 157-fold Inorease CPG * 517 #5 Trident O BRA 2.4м 61х CPG 1 443 #7 L'ORÉAL O BRA Beauty 3.4м 19х PARIS 1 436 #8 Chiclets 1.3 M 1,505x ! BRA CPG * 429 #9 AXE. 1.6 M 28x IND CPG * 407 #10 OREO 1.3м 57х INDIA CPG * 345 #12 NOKIA C• TUR 1.1 м 14х Telco/Mobile * 323 #14 NOKIA Telco/Mobile 1.1 м 12х * 314 #15 1.6 M 9x MEX Food Retail * 305 #18 S ONY 1.1 M 11x BRA Music 3700 INFOGRAPHIC DETAILS January 1, 2011 - April 30, 2012, except Fastest Moving Global Brands which includes data from the full year of 2011. Data Range People Talking About The number of unique people who have created a story about your Page in the past seven days. A story is created when someone "likes" your Page; posts to your Page Wall; "likes", comments on or shares one our Page posts; answers a question you posted; responds to your event; mentions your Page; tags your Page in a photo; checks in at your Place; or recommends your Place (Facebook metric). of Engagement Rate Defined by the following equation and averaged over a thirty-day window. Likes + Commnents + Shares on a given day Wall Posts page administrator on a given day made Average Engagement Rate = Facebook х 100 Total Fans on a given day Measurements are taken as averages for given days and computed from Socialbakers' social media analytics solution, Engagement Analytics Pro (data is sourced from Facebook's Open Graph API). All data is public data and published by Facebook users on open and public fan pages. socialbakers Infographic by Paul Chang Design - www.paulchang.com

Think Global. Act Global.

shared by Socialbakers on Aug 22
490 views
1 shares
0 comments
Think Global. Act Global. How big brands are taking Facebook marketing to the next level. With only 17% of the Facebook member residing in the U.S., major brands are making a push into global markets ...

Publisher


Designer

Paul Chang

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size