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#ThatGirlRocks by I AM THAT GIRL

#ThatGirlRocks by I AM THAT GIRL A campaign using healthy media to lift girls up instead of break them down #ThatGirlRocks is a campaign launched by I AM THAT GIRL on March 12, 2012. CELEBRITY/INFLUENCER REACH = twitter = facebook Kate Bosworth Actress & Designer Matt Leinart Football Player, Houston Texans 12,000 36,000 17,000 3,500 Sophia Bush Actress, One Tree Hill John Paul Dejoria Owner of Paul Mitchell 556,000 9,000 MLMITOELL 270,000 8,000 Shaun Robinson Hostess - Access Hollywood Jenna Ushkowitz Actress, Glee 500,000 41,500 10,000 19,500 Kate Voegele Singer, Songwriter, Actress - One Tree Hill Quddus Host, Mtv 133,000 29,000 272,000 6,000 Doug Ulman LiveStrong Founder Summer Rayne Oakes Model, Activist 7,000 1,000,000 2,500 1,300 "I'm proud to support I AM THÁT GIRL for their work in providing healthy media to young women..check out the #ThatGirlRocks campaign and head to their Facebook page to get involved." #ThatGirlRocks "You rock Kate! I have a younger sister and I want her to have full confidence in herself, that's just what these girls need today!" Kate Bosworth, posted to Facebook on March 12, 2012 during "That Girl Rocks" Launch Meghan Ruth Donaldson (consumer) in response to musician Kate Voegele's #ThatGirlRocks video posted on Facebook. "#WomenSupportingWomen RT @iamthatgirl: Tell us about a girl in your life who rocks! #ThatGirlRocks Facebook.com/BeThatGirl" Sophia Bush, posted to Twitter on March 12, 2012 during "That Girl Rocks" Launch FACEBOOK ANALYTICS I AM THAT GIRL "LIKES": I AM THAT GIRL 57,100 and counting PEOPLE WHO "LIKE" I AM THAT GIRL (GENDER & AGE) FEMALE 27% 47% 14% 4.9% 1.9% 1.2% 13 - 17 18 - 24 25 - 34 35 - 44 44 - 54 55+ MALE 1.1% 1.4% 0.87% 0.33% 0.18% I AM THAT GIRL = Pageviews Total Tab Views 13,006 Timeline 2,249 Wll 1,060 Information 811 Photos 228 Ustream 187 Videos FEB 28 MAR 6 MAR 13 = People Talking about the I AM THAT GIRL PAGE =I AM THAT GIRL Viral Reach 4K 300K 2K 150K MAR 6 MAR 13 FEB 28 MAR 6 MAR 13 TWITTER ANALYTICS #thatgirlrocks Popularity - RTs 8,800 followers and counting 150 #ThatGirlRocks was used 100 304 times on March 12 50 MAR 7 MAR 14 KRED ANALYTICS Gender Activities for Communities for "#thatgirlrocks" "#thatgirlrocks" K Kred 50% male 50% female Bloggers positive СЕО Sentiment Activities for Students "#thatgirlrocks" Sentiment 79% Sport neutral 0% Tech TOP 5 Kred Influencers TOP 5 Kred Outreachers @SopiaBush 550,441 followers @Fuelnu 1,319 followers @JennaUshkowitz 503,170 followers @JayneMCox 2,094 followers @hellogiggles 82,250 followers @davidcristini 90,144 followers @AdamBraun 157,373 followers @Allison_OTH4ever 719 followers @glamourmag 159,143 followers @SophiaSalyanPan 880'followers designed by: created by: talkTECH communications I AM THAT GIRL www.talkTECHcomm.com www.IAmThatGirl.com #ThatGirlRocks by I AM THAT GIRL A campaign using healthy media to lift girls up instead of break them down #ThatGirlRocks is a campaign launched by I AM THAT GIRL on March 12, 2012. CELEBRITY/INFLUENCER REACH = twitter = facebook Kate Bosworth Actress & Designer Matt Leinart Football Player, Houston Texans 12,000 36,000 17,000 3,500 Sophia Bush Actress, One Tree Hill John Paul Dejoria Owner of Paul Mitchell 556,000 9,000 MLMITOELL 270,000 8,000 Shaun Robinson Hostess - Access Hollywood Jenna Ushkowitz Actress, Glee 500,000 41,500 10,000 19,500 Kate Voegele Singer, Songwriter, Actress - One Tree Hill Quddus Host, Mtv 133,000 29,000 272,000 6,000 Doug Ulman LiveStrong Founder Summer Rayne Oakes Model, Activist 7,000 1,000,000 2,500 1,300 "I'm proud to support I AM THÁT GIRL for their work in providing healthy media to young women..check out the #ThatGirlRocks campaign and head to their Facebook page to get involved." #ThatGirlRocks "You rock Kate! I have a younger sister and I want her to have full confidence in herself, that's just what these girls need today!" Kate Bosworth, posted to Facebook on March 12, 2012 during "That Girl Rocks" Launch Meghan Ruth Donaldson (consumer) in response to musician Kate Voegele's #ThatGirlRocks video posted on Facebook. "#WomenSupportingWomen RT @iamthatgirl: Tell us about a girl in your life who rocks! #ThatGirlRocks Facebook.com/BeThatGirl" Sophia Bush, posted to Twitter on March 12, 2012 during "That Girl Rocks" Launch FACEBOOK ANALYTICS I AM THAT GIRL "LIKES": I AM THAT GIRL 57,100 and counting PEOPLE WHO "LIKE" I AM THAT GIRL (GENDER & AGE) FEMALE 27% 47% 14% 4.9% 1.9% 1.2% 13 - 17 18 - 24 25 - 34 35 - 44 44 - 54 55+ MALE 1.1% 1.4% 0.87% 0.33% 0.18% I AM THAT GIRL = Pageviews Total Tab Views 13,006 Timeline 2,249 Wll 1,060 Information 811 Photos 228 Ustream 187 Videos FEB 28 MAR 6 MAR 13 = People Talking about the I AM THAT GIRL PAGE =I AM THAT GIRL Viral Reach 4K 300K 2K 150K MAR 6 MAR 13 FEB 28 MAR 6 MAR 13 TWITTER ANALYTICS #thatgirlrocks Popularity - RTs 8,800 followers and counting 150 #ThatGirlRocks was used 100 304 times on March 12 50 MAR 7 MAR 14 KRED ANALYTICS Gender Activities for Communities for "#thatgirlrocks" "#thatgirlrocks" K Kred 50% male 50% female Bloggers positive СЕО Sentiment Activities for Students "#thatgirlrocks" Sentiment 79% Sport neutral 0% Tech TOP 5 Kred Influencers TOP 5 Kred Outreachers @SopiaBush 550,441 followers @Fuelnu 1,319 followers @JennaUshkowitz 503,170 followers @JayneMCox 2,094 followers @hellogiggles 82,250 followers @davidcristini 90,144 followers @AdamBraun 157,373 followers @Allison_OTH4ever 719 followers @glamourmag 159,143 followers @SophiaSalyanPan 880'followers designed by: created by: talkTECH communications I AM THAT GIRL www.talkTECHcomm.com www.IAmThatGirl.com #ThatGirlRocks by I AM THAT GIRL A campaign using healthy media to lift girls up instead of break them down #ThatGirlRocks is a campaign launched by I AM THAT GIRL on March 12, 2012. CELEBRITY/INFLUENCER REACH = twitter = facebook Kate Bosworth Actress & Designer Matt Leinart Football Player, Houston Texans 12,000 36,000 17,000 3,500 Sophia Bush Actress, One Tree Hill John Paul Dejoria Owner of Paul Mitchell 556,000 9,000 MLMITOELL 270,000 8,000 Shaun Robinson Hostess - Access Hollywood Jenna Ushkowitz Actress, Glee 500,000 41,500 10,000 19,500 Kate Voegele Singer, Songwriter, Actress - One Tree Hill Quddus Host, Mtv 133,000 29,000 272,000 6,000 Doug Ulman LiveStrong Founder Summer Rayne Oakes Model, Activist 7,000 1,000,000 2,500 1,300 "I'm proud to support I AM THÁT GIRL for their work in providing healthy media to young women..check out the #ThatGirlRocks campaign and head to their Facebook page to get involved." #ThatGirlRocks "You rock Kate! I have a younger sister and I want her to have full confidence in herself, that's just what these girls need today!" Kate Bosworth, posted to Facebook on March 12, 2012 during "That Girl Rocks" Launch Meghan Ruth Donaldson (consumer) in response to musician Kate Voegele's #ThatGirlRocks video posted on Facebook. "#WomenSupportingWomen RT @iamthatgirl: Tell us about a girl in your life who rocks! #ThatGirlRocks Facebook.com/BeThatGirl" Sophia Bush, posted to Twitter on March 12, 2012 during "That Girl Rocks" Launch FACEBOOK ANALYTICS I AM THAT GIRL "LIKES": I AM THAT GIRL 57,100 and counting PEOPLE WHO "LIKE" I AM THAT GIRL (GENDER & AGE) FEMALE 27% 47% 14% 4.9% 1.9% 1.2% 13 - 17 18 - 24 25 - 34 35 - 44 44 - 54 55+ MALE 1.1% 1.4% 0.87% 0.33% 0.18% I AM THAT GIRL = Pageviews Total Tab Views 13,006 Timeline 2,249 Wll 1,060 Information 811 Photos 228 Ustream 187 Videos FEB 28 MAR 6 MAR 13 = People Talking about the I AM THAT GIRL PAGE =I AM THAT GIRL Viral Reach 4K 300K 2K 150K MAR 6 MAR 13 FEB 28 MAR 6 MAR 13 TWITTER ANALYTICS #thatgirlrocks Popularity - RTs 8,800 followers and counting 150 #ThatGirlRocks was used 100 304 times on March 12 50 MAR 7 MAR 14 KRED ANALYTICS Gender Activities for Communities for "#thatgirlrocks" "#thatgirlrocks" K Kred 50% male 50% female Bloggers positive СЕО Sentiment Activities for Students "#thatgirlrocks" Sentiment 79% Sport neutral 0% Tech TOP 5 Kred Influencers TOP 5 Kred Outreachers @SopiaBush 550,441 followers @Fuelnu 1,319 followers @JennaUshkowitz 503,170 followers @JayneMCox 2,094 followers @hellogiggles 82,250 followers @davidcristini 90,144 followers @AdamBraun 157,373 followers @Allison_OTH4ever 719 followers @glamourmag 159,143 followers @SophiaSalyanPan 880'followers designed by: created by: talkTECH communications I AM THAT GIRL www.talkTECHcomm.com www.IAmThatGirl.com #ThatGirlRocks by I AM THAT GIRL A campaign using healthy media to lift girls up instead of break them down #ThatGirlRocks is a campaign launched by I AM THAT GIRL on March 12, 2012. CELEBRITY/INFLUENCER REACH = twitter = facebook Kate Bosworth Actress & Designer Matt Leinart Football Player, Houston Texans 12,000 36,000 17,000 3,500 Sophia Bush Actress, One Tree Hill John Paul Dejoria Owner of Paul Mitchell 556,000 9,000 MLMITOELL 270,000 8,000 Shaun Robinson Hostess - Access Hollywood Jenna Ushkowitz Actress, Glee 500,000 41,500 10,000 19,500 Kate Voegele Singer, Songwriter, Actress - One Tree Hill Quddus Host, Mtv 133,000 29,000 272,000 6,000 Doug Ulman LiveStrong Founder Summer Rayne Oakes Model, Activist 7,000 1,000,000 2,500 1,300 "I'm proud to support I AM THÁT GIRL for their work in providing healthy media to young women..check out the #ThatGirlRocks campaign and head to their Facebook page to get involved." #ThatGirlRocks "You rock Kate! I have a younger sister and I want her to have full confidence in herself, that's just what these girls need today!" Kate Bosworth, posted to Facebook on March 12, 2012 during "That Girl Rocks" Launch Meghan Ruth Donaldson (consumer) in response to musician Kate Voegele's #ThatGirlRocks video posted on Facebook. "#WomenSupportingWomen RT @iamthatgirl: Tell us about a girl in your life who rocks! #ThatGirlRocks Facebook.com/BeThatGirl" Sophia Bush, posted to Twitter on March 12, 2012 during "That Girl Rocks" Launch FACEBOOK ANALYTICS I AM THAT GIRL "LIKES": I AM THAT GIRL 57,100 and counting PEOPLE WHO "LIKE" I AM THAT GIRL (GENDER & AGE) FEMALE 27% 47% 14% 4.9% 1.9% 1.2% 13 - 17 18 - 24 25 - 34 35 - 44 44 - 54 55+ MALE 1.1% 1.4% 0.87% 0.33% 0.18% I AM THAT GIRL = Pageviews Total Tab Views 13,006 Timeline 2,249 Wll 1,060 Information 811 Photos 228 Ustream 187 Videos FEB 28 MAR 6 MAR 13 = People Talking about the I AM THAT GIRL PAGE =I AM THAT GIRL Viral Reach 4K 300K 2K 150K MAR 6 MAR 13 FEB 28 MAR 6 MAR 13 TWITTER ANALYTICS #thatgirlrocks Popularity - RTs 8,800 followers and counting 150 #ThatGirlRocks was used 100 304 times on March 12 50 MAR 7 MAR 14 KRED ANALYTICS Gender Activities for Communities for "#thatgirlrocks" "#thatgirlrocks" K Kred 50% male 50% female Bloggers positive СЕО Sentiment Activities for Students "#thatgirlrocks" Sentiment 79% Sport neutral 0% Tech TOP 5 Kred Influencers TOP 5 Kred Outreachers @SopiaBush 550,441 followers @Fuelnu 1,319 followers @JennaUshkowitz 503,170 followers @JayneMCox 2,094 followers @hellogiggles 82,250 followers @davidcristini 90,144 followers @AdamBraun 157,373 followers @Allison_OTH4ever 719 followers @glamourmag 159,143 followers @SophiaSalyanPan 880'followers designed by: created by: talkTECH communications I AM THAT GIRL www.talkTECHcomm.com www.IAmThatGirl.com #ThatGirlRocks by I AM THAT GIRL A campaign using healthy media to lift girls up instead of break them down #ThatGirlRocks is a campaign launched by I AM THAT GIRL on March 12, 2012. CELEBRITY/INFLUENCER REACH = twitter = facebook Kate Bosworth Actress & Designer Matt Leinart Football Player, Houston Texans 12,000 36,000 17,000 3,500 Sophia Bush Actress, One Tree Hill John Paul Dejoria Owner of Paul Mitchell 556,000 9,000 MLMITOELL 270,000 8,000 Shaun Robinson Hostess - Access Hollywood Jenna Ushkowitz Actress, Glee 500,000 41,500 10,000 19,500 Kate Voegele Singer, Songwriter, Actress - One Tree Hill Quddus Host, Mtv 133,000 29,000 272,000 6,000 Doug Ulman LiveStrong Founder Summer Rayne Oakes Model, Activist 7,000 1,000,000 2,500 1,300 "I'm proud to support I AM THÁT GIRL for their work in providing healthy media to young women..check out the #ThatGirlRocks campaign and head to their Facebook page to get involved." #ThatGirlRocks "You rock Kate! I have a younger sister and I want her to have full confidence in herself, that's just what these girls need today!" Kate Bosworth, posted to Facebook on March 12, 2012 during "That Girl Rocks" Launch Meghan Ruth Donaldson (consumer) in response to musician Kate Voegele's #ThatGirlRocks video posted on Facebook. "#WomenSupportingWomen RT @iamthatgirl: Tell us about a girl in your life who rocks! #ThatGirlRocks Facebook.com/BeThatGirl" Sophia Bush, posted to Twitter on March 12, 2012 during "That Girl Rocks" Launch FACEBOOK ANALYTICS I AM THAT GIRL "LIKES": I AM THAT GIRL 57,100 and counting PEOPLE WHO "LIKE" I AM THAT GIRL (GENDER & AGE) FEMALE 27% 47% 14% 4.9% 1.9% 1.2% 13 - 17 18 - 24 25 - 34 35 - 44 44 - 54 55+ MALE 1.1% 1.4% 0.87% 0.33% 0.18% I AM THAT GIRL = Pageviews Total Tab Views 13,006 Timeline 2,249 Wll 1,060 Information 811 Photos 228 Ustream 187 Videos FEB 28 MAR 6 MAR 13 = People Talking about the I AM THAT GIRL PAGE =I AM THAT GIRL Viral Reach 4K 300K 2K 150K MAR 6 MAR 13 FEB 28 MAR 6 MAR 13 TWITTER ANALYTICS #thatgirlrocks Popularity - RTs 8,800 followers and counting 150 #ThatGirlRocks was used 100 304 times on March 12 50 MAR 7 MAR 14 KRED ANALYTICS Gender Activities for Communities for "#thatgirlrocks" "#thatgirlrocks" K Kred 50% male 50% female Bloggers positive СЕО Sentiment Activities for Students "#thatgirlrocks" Sentiment 79% Sport neutral 0% Tech TOP 5 Kred Influencers TOP 5 Kred Outreachers @SopiaBush 550,441 followers @Fuelnu 1,319 followers @JennaUshkowitz 503,170 followers @JayneMCox 2,094 followers @hellogiggles 82,250 followers @davidcristini 90,144 followers @AdamBraun 157,373 followers @Allison_OTH4ever 719 followers @glamourmag 159,143 followers @SophiaSalyanPan 880'followers designed by: created by: talkTECH communications I AM THAT GIRL www.talkTECHcomm.com www.IAmThatGirl.com

#ThatGirlRocks by I AM THAT GIRL

shared by talkTECH on Apr 26
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The results of I AM THAT GIRL's #ThatGirlRocks campaign.

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