Successful Email Marketing Campaigns to boost your product sales

TARGETING MANTRA PRESENTS 9 SUCCESSFUL EMAIL MARKETING CAMPAIGNS YOU CAN USE TO BOOST YOUR PRODUCT SALES After Search, Email marketing is the most effective e-commerce marketing channel Incentivize customers via email to review the product they've bought 12.5% increase in conversion How to do it 12.5% rate on products with reviews than those without · Set up Automated Personalized Email • Schedule it to 2 days of product delivery · Ask for review & reward with discounts 83.85% increase in conversions on 83.85% products with 20+reviews Figleaves Use A/B testing to optimize open & Click- through rates Obama's team found that one How to do it 84% subject line outperformed the other by generating more than 84% of donations Perform A/B test in one of these Subject line - "FROM" field Email content - Delivery time US PRESIDENTIAL ELECTIONS Soften Those Deals That Were Just Abandoned The Average Order Value (AOV) of purchases from cart abandoned emails is 19% higher than typical How to do it Set up Cart abandonement emails "Ask customers why they didn't complete their transaction 19% purchases TIP Send these emails within 20 mins and do not forget to include images of abandoned products SaleCycle. Reward Your Most Loyal Customers Categorising their customers into five categories based on engagement and loyalty, and targeting certain categories with gift card incentives increased their short-term revenue by How to do it Segment your customers by loyalty and target them with campaigns that are relevant to their level of activeness (250,000 $250,000 » Reward emails for those who spend 25% above average order value howards storage world Reactivate Dormant Customers with personalized newsletters 400% success rate in How to do it (400%) reactivating lapsed customers when done after careful segmenting and powerful customizing Design an automated (event-based trigger) reactivation sequence with incentives for those who have't purchased anything within 12 months eventful Skip arbitrary, start being specific with free credits CREDITS How to do it An email sent to customers with $4.25 in store credit to use within 50% Instead of offering percentage based, give customers point based or free shipping gifts 24 hours boosted their conversions by more than 50% PetFlew.com OOe Pet Food Delivery! Add "limited time offer" (element of urgency) to further boost TIP conversions Make Your Transactional Emails Count Adding cross-sell recommendations in shipping confirmation emails increased transaction rates by How to do it 20% Send personalized and branded transactional email including seasonally relevant items for cross- sell 20% Crate&Barrel Get better at CRM by encashing personal milestones 6XE How to do it Personalized birthday and anniversary mails had almost 6x the transaction rate of standard Setup milestone campaigns for Birthdays & Anniversaries and send them before and on the d-day bulk mailings Experian Take Your Email Marketing Beyond The Inbox A study by eMarketer found that 53% of people are more likely to How to do it 53% purchase a brand after following and engaging with that brand on Facebook than just email subscription Up sell and cross-sell products through social media through ads and peer recommendations TIP Once your ad pops up on social media, send customers an email filled with discounts e eMarketer. These companies have nailed it. Your turn now! BUT FIRST YOU NEED When they visit your store Enhance buying experience on the go Customize recommendations with Targeting Mantra's personalization HOW suite (including Shopify & Magento app) When they make a selection Provide unmatched email experience Segment users based on their persona and send personalized emails HOW through RetentionGrid When they have made a purchase Automate emails for up-sells & cross-sells SALE Run an event-triggered email campaign based on past purchases and HOW available CRM data Sources http://www.shopify.in/blog/16113752-ecommerce-email-marketing-10-tips-to-boost-product-sales https://blog.kissmetrics.com/ab-testing-email-campaigns/ http://kb.mailchimp.com/campaigns/ab-split/getting-started-with-a-b-split-campaigns http://blog.ometria.com/the-anatomy-of-a-cart-abandonment-email-examples https://econsultancy.com/blog/63466-nine-case-studies-and-infographics-on-cart-abandonment-and-email-retargeting http://www.marketingsherpa.com/article/case-study/newsletter-reactivation-lift-personalization http://www.silverpop.com/blogs/email-marketing/inactive-subscribers-whats-your-strategy.html http://blog.getvero.com/guides/the-complete-guide-to-transactional-email/ http://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf targeting mantra Personalizing the web