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Strong Signals

Strong Signals: Mobile email marketing is connecting with consumers Email marketing is becoming more relevant with mobile phone users. More people are using their mobile phones more often to read their email. This is good news for marketers, but there is still room to improve on message usability and rendering across different devices. consumers said they are accessing mobile email more than ever Is it relevant? Who feels their mobile email has improved TTTTT 85% TTTTT said their mobile email is at least the same or relevant more 56% 29% smart phone users feature phone users Who uses it the most? Percentage increase in mobile email use by age group 63% 51% 42% 20% 18-24 years 35-34 years 25-34 years 45-54 years What do they like? Most preferred types of mobile email messages 12 % 4% newsletters other NEWS 15% New! new products Sale 27% 21% special offers real-time delivery tracking 21% promos + vouchers Utilization vs. Usability Most check their email often, despite usability issues 55% ONLY yet. 20%. check their mobile email at least once a day find mobile email as easy to use as on a computer dialog Based on an independent poll of 1,002 UK adults conducted by Lightspeed Resarch in early 2011. Learn more at

Strong Signals

shared by rmmojado on Jan 30
As marketers, we need to understand the growing importance of having a mobile email strategy in place. If you already have a mobile email strategy in place, you are ahead of the game. If you do not an...




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