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Strategies for Social Media Branding

PENCIL STRATEGIES FOR SOCIAL MEDIA BRANDING Great plans evolve Branding COVER YOUR BASICS Action steps • Perform a social media audit across all of your accounts • Ensure logos, banners, bios, posting cadences and handles are consistent with your brand guidelines, and audit regularly. • Make sure you're posting on a consistent schedule consistently and that your content aligns with the look and feel of the branding you've established. EXTEND YOUR VISUAL BRANDING Action Steps • Write out your visual brand guide to include fonts, their uses and colors. For example, at Sprout, we define brand elements like typography and color and outline their uses on a visual style guide. • Create graphic templates for the same type of announcement DEVELOP YOUR MARKETING PERSONAS Action Steps • Create multiple marketing personas and assign the social media networks that match • Examine your networks' different demographics or set up listening queries if you need to get to know your audience • Create content to match the personas ESTABLISH YOUR BRAND VOICE & TONE Action Steps • Fully develop and write out your voice and tone guide. Better yet, use social media listening to validate some of your writing style decisions. • Audit your own social media posts to see where you can improve in voice and tone FOR MORE INFOGRAPHICS PENCIL.SA

Strategies for Social Media Branding

shared by pencilagency on May 18
Branding is no longer limited to graphics design, logos and colors. It’s about your voice, your imagery and even your targeted audience. Because it’s more qualitative, it can make measuring its su...


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